Campaign Manager

3 - 5 years

5 - 7 Lacs

Posted:11 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

Role Overview

We are seeking an experienced Campaign Manager to lead our performance marketing initiatives across digital channels. The ideal candidate will have a strong background in D2C/e-commerce with proven expertise in Google Ads and other performance marketing channels. This role requires a data-driven professional who can optimize campaigns, analyze performance metrics, and drive measurable business results.

Key Responsibilities:

Campaign Management & Optimization

  • Plan, launch, and manage performance campaigns across Google, Meta, Amazon and other paid channels.
  • Conduct thorough

    keyword research

    ,

    ad copy creation

    , and

    landing page collaboration

    to drive ROAS.
  • Lead

    A/B testing

    of creatives, landing pages, and audience segments to improve performance.
  • Track

    daily campaign performance

    (CTR, CPC, ROAS, CPA, etc.) and generate insights for continuous optimization.
  • Collaborate closely with design and product teams to align campaigns with brand and conversion goals.
  • Create detailed performance reports with strategic recommendations and utilize analytics tools to derive customer insights

Experience & Background

  • 3-5 years of hands-on experience in performance marketing channels
  • Proven track record working with D2C or ecommerce product companies
  • Google Ads expertise is mandatory

    -must demonstrate advanced proficiency
  • Experience with Meta Ads, Amazon and other paid advertising platforms
  • Strong background in data analysis and reporting using Google Analytics
  • Proficiency in

    Google Analytics

    , conversion tracking, and data interpretation.
  • Strong skills in

    campaign reporting

    ,

    data analysis

    and budget management.
  • Comfortable working in fast-paced environments with performance targets.

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