Campaign Manager

Campaign / Meta Ads Manager (Lead Generation)

About the Role:

We are looking for a performance-driven Campaign / Meta Ads Manager with a strong focus on lead generation to join our growing team. You will be responsible for creating, managing, and optimizing paid campaigns on Meta platforms (Facebook & Instagram), aimed at acquiring quality leads and improving conversion rates.

Key Responsibilities:

• Plan and execute Meta (Facebook & Instagram) ad campaigns with a focus on lead generation
• Analyze performance metrics and adjust ad strategies for optimal ROI
• Conduct A/B testing for creatives, copy, and audiences
• Collaborate with the content and sales team to align messaging and targeting
• Track and report on KPIs and lead performance weekly/monthly
• Build and manage lead funnels, ensuring high lead quality
• Stay current with Meta platform updates, tools, and best practices

Required Qualifications:

• Bachelor’s degree (in Marketing, Business, or related fields preferred)
• Hands-on experience with Meta Ads Manager
• Solid understanding of ad targeting, audience segmentation, and campaign budgeting
• Experience in running lead generation campaigns
• Good analytical and communication skills
• Self-motivated and comfortable working independently in a remote setup.

Preferred Skills:

• Familiarity with WhatsApp Business/CRM tools for lead nurturing
• Knowledge of other ad platforms (Google Ads, LinkedIn Ads, etc.)
• Basic skills in Excel/Google Sheets for data tracking.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Work from home

Schedule:

• Day shift

Work Location: In person

Application Deadline: 07/08/2025
Expected Start Date: 06/08/2025