Campaign Management Specialist

Skill required: Marketing Operations - Programmatic Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Execute, optimize & deliver programmatic media campaigns across various DSP platforms like DV360, TTD, Amazon etc., based on the media plan and brief received from the clients or media planning/strategies.
What are we looking for? • Experience with campaign management platforms such as Search Ads 360, Marin or Kenshoo • Certifications in Google Adwords, Bing Ads and other relevant platforms • Ability to think strategically and share recommendations & testing opportunities that that account goals • Ability to clearly communicate, both verbally & in writing • Passion for data analysis • High levels of integrity, autonomy and self-motivation • Up-to-date with the latest trends and best practices in search engine marketing • Strong analytical skills and experience generating SEM reports • Familiarity with A/B and multivariate experiments • BS/MS degree in Marketing or a quantitative, test-driven field Technical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages
Roles and Responsibilities: • Develop account opportunities aligned with meeting client s performance goals • Display strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth and overall client deliverables • Oversee daily work completed by the team, inclusive of ensuring team members are maintaining strong time management and fulfilling tasks up to quality standards • Proactively seek to share unique knowledge specialisms and insights across wider Paid Search team • Identify emerging client development opportunities through frequent and fluid communication - In-person, by email and on calls • Participate in all weekly calls/meetings as a thought leader • Align with client stakeholders & vendor partners to work in lockstep towards core KPIs & goals