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Campaign Management Analyst

Campaign Management Analyst

Accenture

3 - 5 years

3 - 7 Lacs

navi mumbai

Posted:6 hours ago| Platform:

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Skills Required

campaign management digital marketing data analytics e commerce media sales crm tools salesforce analytics cloud marketing b2c operations b2b stakeholder management data reporting compliance business growth marketing cloud crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Analyst

Qualifications:BBA/Any Graduation

Years of Experience:3 to 5 years

What would you do? This role requires a strong understanding on B2B Digital Plans and able to operationally execute the plan through the B2B platform. He/She needs to bring the right B2B insights and learnings to support the planning process. This role need to ensure the objective, functionality and processes are align with organization objective to support business growth and engagement. Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Social Media CRM

Salesforce Marketing Cloud

Marketing Operations

Microsoft Excel

Adaptable and flexible

Ability to perform under pressure

Problem-solving skills

Detail orientation

Ability to establish strong client relationshipExperience Required

Minimum 3-4 years of working experience in B2B/B2C digital operations ( B2B preferred)

Experience in E-commerce & Digital Marketing

Strong understanding of digital platform management, CRM tools, and operational workflows(Adobe Commerce preferred)

Ability to analyse real time data and generate insights

Experience in coordinating with cross-functional teams and above market way of workTechnical / Functional / Leadership Skills Required(Please put the most critical information and reflect it in the first 4 points)

Strong understanding of digital platform management, CRM tools, and operational workflows( Adobe Commerce experience preferred)

Strong attention to detail and ability to manage multiple above markets & projects in a fast-paced environment.

Ability to analyse real time data and generate actionable insights( Proven Analytics background/certification)

Excellent stakeholder management and cross-functional & above market collaboration skills.Education /
Qualifications / Certifications Required(Please put the most critical information and reflect it in the first 2 points)

Master/Bachelor's degree in Digital Marketing

Certification with Data Analytics preferred

Roles and Responsibilities:

Have good understanding of organization B2B Digital Channel Strategy and Priorities.

This role is responsible in supporting the B2B digital operation.

Post finalization of B2B cycle plan, this role need to understand and take over the plan and execute through the platform. Activities he/she needs to accountable would be based on functionality applicable for the serving End Markets and ensure the following are being updated in B2B platform, such as:

E-Commerce Sales Planning

Product Assortment Planning/Targeting & New Product Innovation

Promotion & Discounting

Loyalty Programme Plan

Other retailer compliance activities

Co-ordination with content development team to ensure right contents are being delivered and aligned with End Market as per cycle brief and adapted in line with B2B Digital touchpoint

He/She is responsible for the deliverable of B2B reports and insight as per End Market plan, KPIs and functionality, and support on data & reporting extraction when needed.

Customer Behavioral Insights

Web Ordering Tracking

Campaign Effectiveness

Product Assortment Planning/Targeting & New Product Innovation Tacking

Promotion & Discount Tracking

Loyalty/Points Tracking

Compliance Report

This role need to ensure data reflection in the platform and support data/reporting when needed & agreed with EMs

Responsible on B2B data & reporting requirements, CRM setup, Customer segmentation, journey planning, and content targeting and collaborate with B2B Admin Team to support the requirements to deliver on time in full.

Ensure all required governance are obtained prior to upload and execution on the B2B platform & meet service level agreements
Qualification BBA,Any Graduation

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Campaign Management Analyst