Job
Description
As a Campaign Manager, your role will primarily involve leading the SMS marketing efforts by planning, executing, and optimizing campaigns across various business lines. You will be responsible for evaluating the effectiveness of the SMS channel and using performance metrics to guide decisions on campaign execution. Key Responsibilities: - End-to-end ownership of SMS campaigns across customer lifecycle stages such as acquisition, engagement, retention, and win-back. - Develop campaign plans aligned with product, sales, and customer experience objectives. - Collaborate with business units to understand campaign goals, define targeting logic, and finalize messaging. Performance Tracking & Decision Making: - Evaluate campaign effectiveness using key telecom metrics like CTR, conversions, opt-outs, TG-CG delta, and conversions. - Maintain dashboards and trackers to monitor campaign health. - Make execution decisions (go/no-go) based on performance forecasts and past learnings. - Drive test-and-learn frameworks to continuously improve channel effectiveness. Stakeholder & Partner Management: - Liaise with internal teams (Product, Sales, Legal, Analytics, Customer Service) for campaign inputs, approvals, and feedback. - Coordinate with external vendors, aggregators, and platform partners for campaign execution and delivery. - Ensure compliance with telecom regulations and internal governance protocols. Qualifications & Experience: - 3-6 years of experience in campaign management, CRM, or telecom marketing. - Strong analytical skills and experience in using data to drive marketing decisions. - Ability to handle multiple stakeholders and lead projects end-to-end. - Excellent communication, coordination, and project management skills. Preferred Skills: - Familiarity with telecom customer lifecycle and segmentation. - Hands-on experience with campaign management or marketing automation tools. - Working knowledge of A/B testing, control group analysis, and performance attribution. - Understanding of regulatory norms in telecom communication (DND, TRAI, etc.). In addition to the above, the company values individuals who are passionate about data-backed decision making, enjoy taking ownership of outcomes, can balance execution speed with accuracy and governance, and have a collaborative mindset to work seamlessly across teams.,
