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Capgemini
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Campaign Management

Campaign Management

Capgemini

2 - 6 years

0 Lacs

navi mumbai maharashtra

Posted:4 days ago| Platform: Shine logo

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Skills Required

digital marketing email marketing html salesforce pardot lead generation social channels accountbased marketing lead nurturing demand creation

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing Automation Specialist at Capgemini, your role will involve working hands-on with marketing automation tools to deploy email campaigns and manage CRM and automation tools. You are required to have a good understanding of Digital Marketing, especially in email marketing and social channels. Proficiency in HTML from an execution perspective is essential for this role. You will collaborate with Onshore Marketing Managers to define metrics, measure, track, analyze, and report on the effectiveness of campaign performance. Furthermore, you will be responsible for defining and implementing new marketing automation methodologies to maximize efficiency. Your ability to effectively collaborate with clients, think creatively, and solve analytical problems will be crucial in this role. - Undertake Salesforce, Pardot marketing database clean-up to enrich and update data integrity. - Develop and execute campaigns for account-based marketing, lead generation, lead nurturing, and demand creation programs in Salesforce.com and Pardot application, aligning with campaign objectives. Qualifications Required: - Strong client-service orientation. - Ability to manage projects to successful completion, multitask, and work within tight deadlines.,

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Campaign Management