Business Sales Manager

Job Purpose:

To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Govt Department namely CPWD, PWD, Contractors, Dealer, Builders Segment & Industrial Segment.

Role & responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Conduct in-house seminars, product presentations, and promotional events at regular intervals.
• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.