Business Marketing Manager

2 - 5 years

0 - 3 Lacs

Chennai, Thiruvallur

Posted:4 days ago| Platform: Naukri logo

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Skills Required

Lead Generation Business Development Market Research Marketing Strategy Development Competitive Analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary: The Business Marketing Manager is responsible for developing, implementing, and overseeing strategic marketing plans to promote business growth. This role involves market research, campaign planning, budget management, and cross-functional collaboration to ensure marketing initiatives align with business goals and deliver measurable results. Key Responsibilities: Develop and execute comprehensive marketing strategies for B2B or B2C segments, aligned with objectives. Manage and optimize multi-channel marketing campaigns (digital, email, events,etc.). Analyze market trends, customer insights, and competitor activities to identify opportunities. Oversee marketing budgets, track ROI. Support lead generation efforts and nurture sales funnels through strategic campaigns. Stay up to date with industry trends, emerging technologies, and marketing best practices. Required Qualifications: Bachelor's degree in Marketing, or related field; MBA is a plus. 2+ years of experience in marketing Proven success in developing and executing marketing strategies and campaigns. Strong understanding of digital marketing, content creation, CRM systems, and analytics tools. Excellent communication skills.

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ARR Immersive Entertainment
ARR Immersive Entertainment

Entertainment Technology

Los Angeles

50-100 Employees

2 Jobs

    Key People

  • Alice Smith

    CEO
  • Bob Johnson

    CTO

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