Business Manager - International Market

We are looking for a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our International Market operations focuses (Specific focus on USA and Middle East) . The ideal candidate should have hands-on experience in managing eCommerce businesses (D2C & marketplaces) in the beauty/personal care category, with a deep understanding of the consumer, digital ecosystem, and brand building. Key Responsibilities: 1. Business Ownership: Own the P&L for the USA/ Middle East market revenue, margins, growth targets Develop and execute the go-to-market strategy tailored for respective consumer 2. eCommerce & Marketplace Management: Manage and grow D2C (Shopify/Brand Website), online marketplaces and GTM for respective geographies Ensure seamless cataloging, pricing, listing optimization, and SEO performance 3. Marketing & Growth: Partner with performance marketing teams to plan and execute campaigns on Meta, Google, TikTok, etc Drive influencer and affiliate collaborations specific to respective demographic Leverage CRM, retargeting, and loyalty programs to improve repeat purchases 4. Cross-functional Collaboration: Work with Product, Operations, Design, and Customer Service teams to localize offerings and experience Coordinate with logistics & 3PL partners for smooth international fulfillment 5. Consumer Insights & Trends: Monitor competitive landscape, consumer preferences, and category trends Use data and insights to improve product-market fit and campaign effectiveness 6. Compliance & Regulatory: Ensure product, packaging, and marketing claims comply with FDA & US regulatory standards Work with legal consultants for trademark/IP/labeling guidelines Must-Have Skills & Experience: 5 8 years of experience in managing international D2C businesses, with 2 3+ years focused on the USA market Experience in color cosmetics, skincare, or personal care categories is essential Strong analytical and commercial acumen with a growth mindset Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc) Understanding of cross-border logistics, customs, and local fulfillment models Ability to think both strategically and execute hands-on Nice-to-Have: Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers Experience with subscription or bundle-based D2C models Knowledge of U.S. beauty regulations and compliance standards Key Skills : Revenue Generation P&l Management Ecommerce Listing International Marketing