Business manager - International market (For Beauty Brand)

Role Overview:

We are looking for a sharp, business-savvy, and execution-oriented Business Manager to lead and

scale our International Market operations focuses on USA. The ideal candidate should have hands on experience in managing eCommerce businesses (D2C & Marketplaces) in the beauty/personal care category, with a deep understanding of the American consumer, digital ecosystem, and brand

building.

Working days - 6 days (Alt Saturday's Off)

Location - Hybrid (Ahmadabad)

CTC - Upto 35 LPA (depending on case to case basis)

Key Responsibilities:

1. Business Ownership:

• Own the P&L for the USA market – revenue, margins, growth targets

• Develop and execute the go-to-market strategy tailored for the U.S. audience

2. eCommerce & Marketplace Management:

D2C (Shopify/Brand Website)

• Ensure seamless cataloging, pricing, listing optimization, and SEO performance

3. Marketing & Growth:

• Partner with performance marketing teams to plan and execute campaigns on Meta, Google,

TikTok, etc.

• Drive influencer and affiliate collaborations specific to the U.S. audience

• Leverage CRM, retargeting, and loyalty programs to improve repeat purchases

4. Cross-functional Collaboration:

• Work with Product, Operations, Design, and Customer Service teams to localize offerings and

experience

• Coordinate with logistics & 3PL partners for smooth international fulfillment

5. Consumer Insights & Trends:

• Monitor competitive landscape, consumer preferences, and category trends

• Use data and insights to improve product-market fit and campaign effectiveness

6. Compliance & Regulatory:

• Ensure product, packaging, and marketing claims comply with FDA & US regulatory standards

• Work with legal consultants for trademark/IP/labeling guideline

Must-Have Skills & Experience:

• 5–8 years of experience in managing international D2C businesses, with 2–3+ years focused

on the USA market

• Experience in color cosmetics, skincare, or personal care categories is essential

• Strong analytical and commercial acumen with a growth mindset

• Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.)