Business Manager - Cold Chain || South India

10 - 15 years

35 - 60 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Sales & Revenue Management

  • Achieve regional sales targets (volume, value, and mix) in line with annual operating plans.
  • Drive growth across GT, MT, Institutional, and Alternate channels as applicable.
  • Monitor primary and secondary sales, outlet productivity, and beat effectiveness.
  • Ensure effective price, scheme, and promotion execution across the region.

Distribution & Market Expansion

  • Expand and optimize distributor and sub-distributor network to improve market reach.
  • Ensure availability of freezers, visibility assets, and merchandising standards.
  • Drive outlet expansion, numeric distribution, and cold-chain compliance.
  • Identify new markets, towns, and channels for business growth.

Team Management & Capability Building

  • Lead, coach, and develop Area Sales Managers, Sales Officers, and frontline teams.
  • Set clear KRAs, conduct performance reviews, and drive productivity.
  • Build a high-performance, compliance-oriented sales culture.
  • Ensure adequate manpower planning and capability development.

Trade Marketing & Execution Excellence

  • Execute national and regional trade marketing initiatives effectively.
  • Ensure scheme communication, ROI tracking, and on-ground compliance.
  • Drive in-store visibility, branding, and seasonal activations.
  • Coordinate with marketing and supply chain for smooth rollouts.

Financial & Commercial Management

  • Manage regional budgets, trade spends, and distributor profitability.
  • Ensure timely collections and control receivables within company norms.
  • Monitor claims, discounts, and credit controls.
  • Improve contribution margins through mix and cost efficiencies.

Distributor & Stakeholder Management

  • Build strong, long-term relationships with distributors and key accounts.
  • Resolve operational issues related to supply, logistics, and service levels.
  • Coordinate with internal stakeholders supply chain, finance, HR, and marketing.

Compliance, Systems & Governance

  • Ensure adherence to company policies, statutory requirements, and SOPs.
  • Drive disciplined reporting, forecasting, and use of sales systems.

Ensure freezer asset control, audits, and hygiene standards.

Preferred candidate profile

1. 1015 years of sales experience in FMCG / Foods / Cold-chain business

2. Minimum 3–5 years in a regional or large-area leadership role

3. Strong experience in distributor-led sales models

Interested candidates can directly reach me out at bharti@symbiosisindia.net

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Symbiosis Management Consultants logo
Symbiosis Management Consultants

Human Resources Services

Gurugram Sub-District Haryana

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