Business Manager - Cold Chain || South India

Role & responsibilities

Sales & Revenue Management

• Achieve regional sales targets (volume, value, and mix) in line with annual operating plans.
• Drive growth across GT, MT, Institutional, and Alternate channels as applicable.
• Monitor primary and secondary sales, outlet productivity, and beat effectiveness.
• Ensure effective price, scheme, and promotion execution across the region.

Distribution & Market Expansion

• Expand and optimize distributor and sub-distributor network to improve market reach.
• Ensure availability of freezers, visibility assets, and merchandising standards.
• Drive outlet expansion, numeric distribution, and cold-chain compliance.
• Identify new markets, towns, and channels for business growth.

Team Management & Capability Building

• Lead, coach, and develop Area Sales Managers, Sales Officers, and frontline teams.
• Set clear KRAs, conduct performance reviews, and drive productivity.
• Build a high-performance, compliance-oriented sales culture.
• Ensure adequate manpower planning and capability development.

Trade Marketing & Execution Excellence

• Execute national and regional trade marketing initiatives effectively.
• Ensure scheme communication, ROI tracking, and on-ground compliance.
• Drive in-store visibility, branding, and seasonal activations.
• Coordinate with marketing and supply chain for smooth rollouts.

Financial & Commercial Management

• Manage regional budgets, trade spends, and distributor profitability.
• Ensure timely collections and control receivables within company norms.
• Monitor claims, discounts, and credit controls.
• Improve contribution margins through mix and cost efficiencies.

Distributor & Stakeholder Management

• Build strong, long-term relationships with distributors and key accounts.
• Resolve operational issues related to supply, logistics, and service levels.
• Coordinate with internal stakeholders supply chain, finance, HR, and marketing.

Compliance, Systems & Governance

• Ensure adherence to company policies, statutory requirements, and SOPs.
• Drive disciplined reporting, forecasting, and use of sales systems.

Ensure freezer asset control, audits, and hygiene standards.

Preferred candidate profile

1. 1015 years of sales experience in FMCG / Foods / Cold-chain business

2. Minimum 3–5 years in a regional or large-area leadership role

3. Strong experience in distributor-led sales models

Interested candidates can directly reach me out at bharti@symbiosisindia.net