Business Head - E-Commerce

Key Responsibilities

P&L and Unit Economics

• Own the

  full P&L

  for the e-commerce business.
• Drive sustainable growth across

  GMV, contribution margin, repeat rate, and CAC

  .
• Build cost-efficient models suited for

  low-AOV, high-frequency

  users.

Bharat-Focused Growth Strategy

• Define the

  e-commerce growth strategy

  for Tier 3/4/5 towns.
• Build scalable playbooks across

  assortment, pricing, promotions, and logistics

  .
• Optimize for

  trust, availability, and reliability

  , not just speed or discounts.

Customer & Market Understanding

• Develop a deep understanding of

  small-town consumer behavior

  price sensitivity, regional preferences, and trust drivers.
• Ensure product experience and promises are realistic for local conditions.
• Improve repeat and retention through loyalty, subscriptions, and habit loops.

Execution & Cross-Functional Leadership

• Work closely with

  Product, Engineering, Supply Chain, Marketing, and Store Operations

  teams.
• Translate strategy into clear execution plans with measurable outcomes.
• Build and lead a strong, execution-oriented e-commerce team.

Partnerships & Leverage

• Drive partnerships with

  payments, logistics, and local ecosystem players

  to reduce CAC and improve reach.
• Explore innovative distribution and acquisition channels relevant to Bharat markets.

What We re Looking For

• 8-15 years of experience in

  e-commerce / marketplace / value retail

  businesses.
• Prior experience in

  Bharat-scale platforms

  .
• Strong experience owning or driving

  P&L and unit economics

  .
• Deep comfort operating in

  Tier 3+ markets

  .
• Execution-first mindset with strong business judgment.
• Ability to operate in ambiguity and build from first principles.

Why This Role Is Interesting

• Opportunity to build a

  Bharat-first e-commerce business

  , not a metro replica.
• High ownership role with real control over strategy and economics.
• Work directly with the founding team on long-term direction.
• Solve meaningful problems for millions of underserved customers