Business Head - B2C (Car Care)

Job Mission

₹10-15 Crore per month revenue target

Salary & Benefits

• Salary:

  ₹12–24 LPA

• Incentives:

  Performance-based incentives tied directly to the P&L and revenue targets of the vertical.

• Equity:

  ESOPs

Ideal Candidate Profile

• Mandatory Revenue Track Record:

  You must have a proven and documented track record of scaling a B2C (hyperlocal) brand to a

  ₹10-15 Crore per month revenue run rate

  .

• Leadership Experience:

  You have 10–15 years of experience in marketing leadership with multi-vertical exposure.

• Skill Set:

  You possess a strong mix of performance marketing and brand-building expertise.

Industry Knowledge:

Key Responsibilities

• Go-to-Market Strategy:

  Define and execute the end-to-end go-to-market strategy for new services, products, and geographical expansion. This includes launching new offerings and driving market penetration to secure a dominant position.

• Cross-Functional Team Leadership:

  Lead, mentor, and build a high-performing, multi-disciplinary team across product, marketing, operations, and technology. You will ensure all teams are aligned and working efficiently toward a shared vision.

• Demand-Side Product Vision:

  Define the product roadmap for the customer-facing application. Your focus will be on user acquisition, engagement, and retention to drive strong business metrics.

• Supply-Side Product Oversight:

  Oversee the development and optimization of the partner-facing app and platform. You will be responsible for ensuring a scalable, efficient, and high-quality supply network.

• Performance & Growth Marketing:

  Lead all performance marketing efforts, balancing short-term ROI with long-term brand equity. Your goal is to acquire high-quality customers at an optimal CAC.

• Data-Driven Decision Making:

  Establish and monitor key business KPIs across the entire funnel, including CAC, LTV, conversion rates, and repeat rates. You will use these insights to inform all strategic and operational decisions.

• International Expansion:

  Identify and execute a plan for expanding the Car Care Services business into new international markets. This involves a comprehensive analysis of market opportunities and strategic execution.