Business Development & Marketing Specialist

Marketing (Strategy & Execution): Develop and implement digital and offline marketing strategies to increase brand visibility. Plan and execute campaigns across social media, email, SEO, paid ads, and industry events. Create content (case studies, blogs, newsletters, brochures) aligned with company objectives. Manage brand identity and ensure consistent messaging across all platforms. Monitor market trends, competitors, and industry developments to identify growth opportunities. Track marketing performance metrics (ROI, leads generated, engagement, etc.). Business Development (Sales & Client Relations): Identify, qualify, and pursue new business opportunities in target markets. Develop strong relationships with key decision-makers, clients, and industry partners. Prepare and deliver business presentations, proposals, and pitches. Collaborate with internal teams (technical/operations) to align solutions with client needs. Attend industry trade shows, networking events, and exhibitions to generate leads. Negotiate contracts, pricing, and terms to close deals effectively.