Business Development Manager - Solar Industry

Business Development Manager (BDM C&I Solar)

The Business Development Manager (BDM C&I Solar) will be responsible for generating, managing, and converting high-value commercial & industrial solar project opportunities. The role focuses on identifying potential clients, developing strong relationships, preparing techno-commercial proposals, and closing deals for rooftop and ground-mount solar projects (50 kW to multi-MW scale).

Key Responsibilities

1. Business Development & Lead Generation / Market Expansion

• Identify and target commercial & industrial clients such as factories, warehouses, cold storage, malls, corporate offices, institutions, etc.
• Build a strong pipeline of qualified leads through field visits, networking, references, and digital channels.
• Conduct market research to understand industry trends, competitor offerings, and pricing.

2. Client Engagement & Sales

• Meet with CEOs, plant heads, purchase teams, and facility managers for project discussions.
• Understand client energy consumption, tariff structure, and technical requirements.
• Present solar solutions, case studies, and financial benefits of adopting solar.
• Provide accurate sizing, feasibility, and ROI/Payback analysis.

3. Proposal & Negotiation

• Prepare and present techno-commercial proposals (CAPEX/OPEX/RESCO models).
• Coordinate with engineering team for site assessment, design, and costing.
• Lead commercial negotiations and close deals within expected timelines.

4. Project Coordination

• Coordinate with operations and engineering teams during project execution.
• Ensure smooth documentation for approvals, agreements, PPA, and compliance.
• Maintain strong customer relationships for future cross-selling & referrals.

5. Sales Reporting & MIS

• Maintain CRM, update pipeline status, and track conversions.
• Prepare weekly/monthly sales reports and sales forecasts.
• Achieve assigned sales targets and profitability goals.

Key Skills & Competencies

• Strong knowledge of

  Solar Rooftop & Ground-Mount C&I Projects

• Understanding of

  DISCOM approvals

  , net-metering, open-access, RESCO, and EPC models
• Excellent communication, negotiation, and presentation skills
• Ability to analyse energy bills, consumption patterns, and financial modelling
• Self-driven, target-oriented, and strong relationship-building skills
• Proficiency in MS Office, CRM tools, basic design tools (preferred)

Qualification

• Bachelors degree in Engineering / Business Management (MBA preferred)
• 2–5+ years of experience in solar rooftop or energy solutions sales.
• Experience in solar industry is

  mandatory

  for senior roles

Salary Range

• As per industry standards + Attractive Incentives (based on project size and margins)