Business Development Manager (EXHIBITION AND EVENT INDUSTRY)

Industry & Sector

Live events, exhibitions and experiential marketing sector — specialised in organising trade shows, corporate events, and branded experiences across India. We serve B2B and B2C clients, delivering end-to-end event sales, sponsorship, and on-ground activation services.

Role Title:

Business Development Manager - Events & Exhibitions (On-site, India)

About The Opportunity

We are seeking a driven Business Development Manager to join a fast-paced exhibitions and events team. This role focuses on sourcing new clients, closing sponsorship and exhibition floor sales, and growing revenue across marquee trade shows and corporate events. You will operate onsite across India and collaborate with operations, marketing, and production teams to convert leads into profitable event partnerships.Role & Responsibilities

• Prospect, qualify, and close new business for exhibitions, trade shows, and event sponsorship packages to meet revenue targets.
• Develop and present tailored proposals and commercial packages; lead RFP responses and pricing negotiations.
• Manage pipeline in CRM, forecast sales, and provide weekly/monthly performance reports to leadership.
• Build and nurture relationships with corporate clients, agencies, sponsors, and exhibitors to maximise repeat business and upsell opportunities.
• Coordinate cross-functionally with operations, marketing, and production teams to ensure client requirements, layouts, and sponsorship deliverables are executed on-site.
• Represent the company at industry forums and onsite events, delivering sales presentations and closing deals during shows.
  

Skills & Qualifications

Must-Have

• Exhibition Sales
• Event Sponsorship Sales
• B2B Sales
• Proposal Development
• Contract Negotiation
• Salesforce CRM
  

Preferred

• Experience with large-scale trade shows and multi-city tour events
• Familiarity with sponsorship fulfilment and activation deliverables
• Knowledge of pricing models and P&L for events
  

Benefits & Culture Highlights

• High-visibility revenue role with uncapped incentive plan and performance bonuses.
• Collaborative, delivery-focused culture with on-site event exposure and career growth across accounts and regions.
• Frequent travel to event venues across India and opportunities to build a professional network in the events ecosystem.
  

Location: India — On-site. Candidates should be comfortable with regular travel to event venues and client locations. This role is ideal for sales professionals with a demonstrable track record in exhibitions, sponsorships, or experiential campaigns who want to drive measurable revenue and own end-to-end business development for premium events.
Skills: corporate events,b2b sales,sales,trade shows,events,exhibition,contract negotiation,business development,b2b