Business Development Manager

1. Strategic Marketing & Planning

• Develop annual and quarterly marketing strategies aligned with business goals.
• Design and execute campaigns for festivals, wedding seasons, product launches, and promotions.
• Conduct market research to identify customer preferences, competitor activities, and emerging jewellery trends.
• Manage marketing budgets, ensuring cost-effective execution of campaigns.

2. Brand Management

• Maintain and enhance the premium brand image of Dhamu Chettiar Nagai Maaligai.
• Ensure consistency in brand messaging, visual identity, and customer experience across all platforms.
• Build strong customer loyalty through storytelling, heritage-based branding, and trust-driven campaigns.

3. Retail & Traditional Marketing

• Plan in-store promotional activities, visual merchandising, and showroom events.
• Collaborate with sales teams to design festive and seasonal offers.
• Handle local advertising (print media, outdoor hoardings, FM radio, theatre ads, and partnerships with wedding planners).
• Organize jewellery exhibitions, roadshows, and CSR events to increase footfall.

4. Digital Marketing (Detailed Focus)

• Website & SEO

  : Manage the official website, update collections, optimize product descriptions, and ensure search engine visibility.

• Social Media Marketing

  : Create engaging content for Facebook, Instagram, YouTube, and emerging platforms (e.g., Reels, Shorts). Plan festive campaigns, contests, and influencer collaborations.

• Paid Ads

  : Run targeted ads on Google Ads, Facebook/Instagram Ads, and YouTube to attract potential buyers.

• Content Marketing

  : Curate blogs, customer stories, jewellery care tips, and video content showcasing craftsmanship.

• Email & WhatsApp Marketing

  : Build and manage customer databases, send newsletters, personalized offers, and festive greetings.

• E-commerce & Online Sales

  : Coordinate with online jewellery platforms or in-house e-commerce portals to increase digital sales.

• Analytics & Insights

  : Track campaign performance using Google Analytics, Meta Business Suite, etc., and optimize based on ROI.

5. Customer Engagement & CRM

• Enhance customer relationship programs through loyalty cards, referral bonuses, and VIP privileges.
• Conduct surveys and feedback sessions to improve service quality.
• Develop digital loyalty programs to engage repeat customers.

6. Team Management & Coordination

• Lead the marketing team, vendors, photographers, graphic designers, and digital partners.
• Train showroom staff on new campaigns, promotions, and digital engagement techniques.
• Coordinate with jewellery designers, production, and sales teams for product promotions.