Business Development Manager

Job Purpose:

Business Development Manager

Key Responsibilities:

1. Channel Partner & Dealer Management

• Identify, appoint, and nurture channel partners and dealers in the assigned region.
• Establish strong, professional relationships with dealers/distributors to maximize product placement and brand visibility.
• Ensure partners are equipped with updated product knowledge, promotional material, and training.
• Monitor dealer performance metrics such as sales turnover, product mix, stock levels, and payment cycles.
• Address and resolve dealer grievances with urgency and fairness.

2. Sales Planning & Target Achievement

• Prepare monthly, quarterly, and annual sales forecasts in coordination with the Regional Manager.
• Achieve assigned sales targets (primary and secondary) through effective partner management.
• Track market movement, monitor competition, and adapt sales strategies as needed.
• Generate regular MIS reports (sales performance, dealer health, ISD output, etc.)

3. ISD (In-Store Demonstrator) Management

• Recruit and train ISDs across retail counters to ensure high-impact product demonstrations.
• Develop a performance measurement system for ISDs including sales conversion ratio, customer engagement levels, and product upselling.
• Conduct regular performance reviews and coaching sessions with ISDs.
• Coordinate ISD deployment to high-potential counters and ensure consistency in grooming, behavior, and communication.

4. Market Expansion & Retail Execution

• Identify and develop high-potential markets and Tier II/III towns with business opportunity for Franke-Faber appliances.
• Work closely with marketing and trade marketing teams for regional brand-building activities such as ATL/BTL events, in-store activations, and promotions.
• Ensure in-store visibility and planogram adherence across dealer counters and shop-in-shop locations.

5. Inventory & Order Management

• Facilitate timely order placement, tracking, and delivery through the supply chain.
• Optimize stock levels at dealer/distributor points to ensure availability of fast-moving SKUs.
• Ensure timely collection of payments and adherence to credit policies.

Key Performance Indicators (KPIs):

• Monthly / Quarterly Sales Target Achievement
• Dealer Network Expansion & Retention
• ISD Performance (Conversions, Customer Experience)
• Channel Satisfaction Score (CSS)
• Secondary Sales Growth %
• Market Share vs. Competition
• Retail Execution & Compliance Rate
• Inventory Turnaround Time