Role Summary: The Business Development Manager (BDM) Channel Sales will be responsible for driving sales through the dealer network, enhancing channel engagement, expanding the dealer base, activating inactive channels, and ensuring sell-out growth across the assigned territory. This role focuses specifically on Franke & Faber kitchen appliances and aims to grow market share by driving excellence in distribution, in-store execution, and market coverage. Key Responsibilities: 1. Channel Sales Management Achieve monthly, quarterly, and annual sales targets through channel partners (dealers/distributors). Maintain strong relationships with existing partners and drive sales across product categories (chimneys, hobs, cooktops, etc.). Ensure proper stock availability and sell-through at the dealer level. 2. New Dealer Expansion Identify and appoint new dealers and sub-dealers in white spaces to improve market penetration. Conduct market mapping to evaluate potential channel partners. Ensure proper onboarding and product training for new dealers. 3. Inactive Dealer Activation Identify and re-engage inactive or low-performing dealers. Understand reasons for inactivity and create customized reactivation plans. Monitor progress and support with trade schemes or localized marketing initiatives. 4. Sell-Out & ISD Management Drive secondary sales through effective collaboration with In-Store Demonstrators (ISDs). Monitor ISD performance and ensure daily reporting and effective in-store product visibility. Plan and execute in-store promotions and campaigns in coordination with the marketing team. 5. Payment Collection Ensure timely collection of payments from channel partners. Monitor outstanding dues and coordinate closely with finance teams to manage credit limits. Resolve payment disputes and maintain transparent records. 6. Market Intelligence & Data Analysis Analyse secondary sales data, market trends, dealer feedback, and competitor activities. Use insights to create actionable plans for growth and market share improvement. Prepare weekly/monthly reports on channel performance and ROI on initiatives. 7. Distributor Relationship & Support Manage distributor inventory levels and minimize stock ageing. Support channel partners with timely promotional material, product catalogues, and after-sales coordination. Ensure compliance with company policies, pricing norms, and branding guidelines. Key Requirements: Education: Graduate in any discipline (MBA in Marketing/Sales preferred). Experience: Minimum 2 years of experience in Channel Sales, preferably in kitchen appliances, consumer electronics, or home improvement sectors. Strong understanding of dealer management, channel expansion , and retail sell-out dynamics . Proficiency in data tools like MS Excel, Google Sheets, and basic CRM/reporting tools. Excellent communication, negotiation, and interpersonal skills. High degree of ownership, target orientation, and execution skills. Willingness to travel extensively within the assigned territory. Preferred Skills: Prior experience in working with premium appliance brands Regional language fluency (if applicable). Familiarity with ISD networks and retail execution.
Job Purpose: The Business Development Manager (BDM) is responsible for driving business growth by building and managing a network of channel partners and dealers across assigned geographies. The role involves end-to-end management of dealer accounts, driving in-store performance through ISD management, and ensuring alignment with Franke-Fabers brand, sales, and service expectations. Key Responsibilities: 1. Channel Partner & Dealer Management Identify, appoint, and nurture channel partners and dealers in the assigned region. Establish strong, professional relationships with dealers/distributors to maximize product placement and brand visibility. Ensure partners are equipped with updated product knowledge, promotional material, and training. Monitor dealer performance metrics such as sales turnover, product mix, stock levels, and payment cycles. Address and resolve dealer grievances with urgency and fairness. 2. Sales Planning & Target Achievement Prepare monthly, quarterly, and annual sales forecasts in coordination with the Regional Manager. Achieve assigned sales targets (primary and secondary) through effective partner management. Track market movement, monitor competition, and adapt sales strategies as needed. Generate regular MIS reports (sales performance, dealer health, ISD output, etc.) 3. ISD (In-Store Demonstrator) Management Recruit and train ISDs across retail counters to ensure high-impact product demonstrations. Develop a performance measurement system for ISDs including sales conversion ratio, customer engagement levels, and product upselling. Conduct regular performance reviews and coaching sessions with ISDs. Coordinate ISD deployment to high-potential counters and ensure consistency in grooming, behavior, and communication. 4. Market Expansion & Retail Execution Identify and develop high-potential markets and Tier II/III towns with business opportunity for Franke-Faber appliances. Work closely with marketing and trade marketing teams for regional brand-building activities such as ATL/BTL events, in-store activations, and promotions. Ensure in-store visibility and planogram adherence across dealer counters and shop-in-shop locations. 5. Inventory & Order Management Facilitate timely order placement, tracking, and delivery through the supply chain. Optimize stock levels at dealer/distributor points to ensure availability of fast-moving SKUs. Ensure timely collection of payments and adherence to credit policies. Key Performance Indicators (KPIs): Monthly / Quarterly Sales Target Achievement Dealer Network Expansion & Retention ISD Performance (Conversions, Customer Experience) Channel Satisfaction Score (CSS) Secondary Sales Growth % Market Share vs. Competition Retail Execution & Compliance Rate Inventory Turnaround Time
Job Summary: We are seeking a detail-oriented and proactive Admin Executive to support daily administrative tasks and ensure smooth office operations. The ideal candidate should have strong Excel skills , experience in creating and editing PowerPoint presentations , and a positive attitude towards multitasking in a fast-paced environment. Key Responsibilities: Perform general administrative duties such as filing, data entry, handling emails, and managing office supplies. Maintain and update internal databases and documentation with accuracy. Prepare and format Excel reports, spreadsheets, and dashboards for internal tracking and reporting. Design, edit, and update PowerPoint presentations for internal meetings and management use. Support scheduling of meetings, appointments, and travel arrangements for management and team members. Coordinate with vendors, courier services, and other third-party providers as required. Assist in organizing company events, meetings, and training sessions. Handle confidential documents and maintain secure filing systems. Provide administrative support to HR, Finance, and Operations teams as needed. Required Skills and Qualifications: Bachelors degree in Business Administration, Commerce, or a related field. 1–3 years of experience in an administrative or executive support role. Strong proficiency in Microsoft Excel (e.g., VLOOKUP, Pivot Tables, Charts, Conditional Formatting, Data Validation). Proficient in Microsoft PowerPoint – capable of creating professional and visually appealing presentations. Excellent written and verbal communication skills. Strong organizational and multitasking abilities. Detail-oriented with a proactive approach to problem-solving. Ability to work independently and handle confidential information with integrity. Preferred Qualifications: Experience working in a corporate or multinational environment. Familiarity with other Microsoft Office tools (Word, Outlook, Teams). Basic knowledge of office management tools like SharePoint, Google Workspace, or project management software. Benefits: Competitive salary and performance-based incentives Health insurance and other benefits Opportunities for professional growth and training Friendly and collaborative work culture
Job Purpose: To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control. The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts. Key Responsibilities: 1. Channel Sales Development Achieve assigned sales targets for the territory (primary & secondary). Expand the existing dealer network by identifying and onboarding new channel partners. Conduct regular field visits to understand market dynamics and competitor activity. Implement local promotional strategies in line with brand campaigns. 2. Dealer & Distributor Relationship Management Build and maintain strong, long-term relationships with existing dealers/distributors. Conduct regular business reviews and support dealers in achieving monthly targets. Ensure timely collection of payments and manage credit limits as per company policy. Address partner concerns and provide business support as needed. 3. ISD (In-Store Demonstrator) Monitoring Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained. Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates. Track ISD productivity using defined KPIs and prepare periodic reports for management. 4. Display & Visual Merchandising Ensure availability of Franke-Faber product displays at all active counters. Implement and monitor in-store branding and POSM compliance. Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations. 5. Inventory & Stock Management Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment. Avoid stockouts or overstock situations by maintaining ideal stock levels. Track and manage aging stock, returns, and slow-moving inventory. 6. Market Intelligence & Reporting Gather and report market trends, competitor pricing, schemes, and new product launches. Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries. Provide actionable insights to the sales and product teams to enhance regional performance. 7. Training & Product Knowledge Train dealer sales staff and ISDs on product features, USP, and selling techniques. Organize product demos and customer education events in coordination with marketing. Key Performance Indicators (KPIs): Achievement of monthly/quarterly/annual sales targets. Dealer satisfaction and engagement scores. ISD performance metrics. Display & branding compliance score. Collection efficiency and credit control. New dealer onboarding and territory expansion. Qualifications & Experience: Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred. 3 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred). Proven experience in managing territories and achieving sales goals. Familiarity with kitchen appliances or home electronics market is an added advantage. Skills & Attributes: Strong communication, negotiation, and interpersonal skills. Self-motivated with a target-oriented mindset. Ability to work independently and manage multiple priorities. Proficient in MS Office (Excel, PowerPoint) and CRM tools. Willingness to travel extensively across assigned districts. Department: Sales & Business Development Brand: Franke-Faber Employer: Bestsellers (Cochin) Private Limited Work Locations: Kottayam, Pathanamthitta, Idukki (Kerala) Reports To: Regional Sales Manager / Zonal Sales Head
Job Title: Business Development Manager Department: Sales & Business Development Brand: Franke-Faber Employer: Bestsellers (Cochin) Private Limited Work Locations: Ernakulam/Alappuzha (Kerala) Reports To: Regional Sales Manager / Zonal Sales Head Employment Type: Full-Time On-roll (Permanent) Job Purpose: To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control. The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts. Key Responsibilities: 1. Channel Sales Development Achieve assigned sales targets for the territory (primary & secondary). Expand the existing dealer network by identifying and onboarding new channel partners. Conduct regular field visits to understand market dynamics and competitor activity. Implement local promotional strategies in line with brand campaigns. 2. Dealer & Distributor Relationship Management Build and maintain strong, long-term relationships with existing dealers/distributors. Conduct regular business reviews and support dealers in achieving monthly targets. Ensure timely collection of payments and manage credit limits as per company policy. Address partner concerns and provide business support as needed. 3. ISD (In-Store Demonstrator) Monitoring Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained. Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates. Track ISD productivity using defined KPIs and prepare periodic reports for management. 4. Display & Visual Merchandising Ensure availability of Franke-Faber product displays at all active counters. Implement and monitor in-store branding and POSM compliance. Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations. 5. Inventory & Stock Management Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment. Avoid stockouts or overstock situations by maintaining ideal stock levels. Track and manage aging stock, returns, and slow-moving inventory. 6. Market Intelligence & Reporting Gather and report market trends, competitor pricing, schemes, and new product launches. Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries. Provide actionable insights to the sales and product teams to enhance regional performance. 7. Training & Product Knowledge Train dealer sales staff and ISDs on product features, USP, and selling techniques. Organize product demos and customer education events in coordination with marketing. Key Performance Indicators (KPIs): Achievement of monthly/quarterly/annual sales targets. Dealer satisfaction and engagement scores. ISD performance metrics. Display & branding compliance score. Collection efficiency and credit control. New dealer onboarding and territory expansion. Qualifications & Experience: Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred. 3 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred). Proven experience in managing territories and achieving sales goals. Familiarity with kitchen appliances or home electronics market is an added advantage. Skills & Attributes: Strong communication, negotiation, and interpersonal skills. Self-motivated with a target-oriented mindset. Ability to work independently and manage multiple priorities. Proficient in MS Office (Excel, PowerPoint) and CRM tools. Willingness to travel extensively across assigned districts.
Job Title: Business Development Manager Department: Sales & Business Development Brand: Franke-Faber Employer: Bestsellers (Cochin) Private Limited Work Locations: Kottayam, Pathanamthitta, Idukki (Kerala) Reports To: Regional Sales Manager / Zonal Sales Head Employment Type: Full-Time On-roll (Permanent) Job Purpose: To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control. The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts. Key Responsibilities: 1. Channel Sales Development Achieve assigned sales targets for the territory (primary & secondary). Expand the existing dealer network by identifying and onboarding new channel partners. Conduct regular field visits to understand market dynamics and competitor activity. Implement local promotional strategies in line with brand campaigns. 2. Dealer & Distributor Relationship Management Build and maintain strong, long-term relationships with existing dealers/distributors. Conduct regular business reviews and support dealers in achieving monthly targets. Ensure timely collection of payments and manage credit limits as per company policy. Address partner concerns and provide business support as needed. 3. ISD (In-Store Demonstrator) Monitoring Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained. Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates. Track ISD productivity using defined KPIs and prepare periodic reports for management. 4. Display & Visual Merchandising Ensure availability of Franke-Faber product displays at all active counters. Implement and monitor in-store branding and POSM compliance. Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations. 5. Inventory & Stock Management Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment. Avoid stockouts or overstock situations by maintaining ideal stock levels. Track and manage aging stock, returns, and slow-moving inventory. 6. Market Intelligence & Reporting Gather and report market trends, competitor pricing, schemes, and new product launches. Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries. Provide actionable insights to the sales and product teams to enhance regional performance. 7. Training & Product Knowledge Train dealer sales staff and ISDs on product features, USP, and selling techniques. Organize product demos and customer education events in coordination with marketing. Key Performance Indicators (KPIs): Achievement of monthly/quarterly/annual sales targets. Dealer satisfaction and engagement scores. ISD performance metrics. Display & branding compliance score. Collection efficiency and credit control. New dealer onboarding and territory expansion. Qualifications & Experience: Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred. 3 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred). Proven experience in managing territories and achieving sales goals. Familiarity with kitchen appliances or home electronics market is an added advantage. Skills & Attributes: Strong communication, negotiation, and interpersonal skills. Self-motivated with a target-oriented mindset. Ability to work independently and manage multiple priorities. Proficient in MS Office (Excel, PowerPoint) and CRM tools. Willingness to travel extensively across assigned districts.
Job Purpose: To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control. The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts. Key Responsibilities: 1. Channel Sales Development Achieve assigned sales targets for the territory (primary & secondary). Expand the existing dealer network by identifying and onboarding new channel partners. Conduct regular field visits to understand market dynamics and competitor activity. Implement local promotional strategies in line with brand campaigns. 2. Dealer & Distributor Relationship Management Build and maintain strong, long-term relationships with existing dealers/distributors. Conduct regular business reviews and support dealers in achieving monthly targets. Ensure timely collection of payments and manage credit limits as per company policy. Address partner concerns and provide business support as needed. 3. ISD (In-Store Demonstrator) Monitoring Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained. Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates. Track ISD productivity using defined KPIs and prepare periodic reports for management. 4. Display & Visual Merchandising Ensure availability of Franke-Faber product displays at all active counters. Implement and monitor in-store branding and POSM compliance. Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations. 5. Inventory & Stock Management Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment. Avoid stockouts or overstock situations by maintaining ideal stock levels. Track and manage aging stock, returns, and slow-moving inventory. 6. Market Intelligence & Reporting Gather and report market trends, competitor pricing, schemes, and new product launches. Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries. Provide actionable insights to the sales and product teams to enhance regional performance. 7. Training & Product Knowledge Train dealer sales staff and ISDs on product features, USP, and selling techniques. Organize product demos and customer education events in coordination with marketing. Key Performance Indicators (KPIs): Achievement of monthly/quarterly/annual sales targets. Dealer satisfaction and engagement scores. ISD performance metrics. Display & branding compliance score. Collection efficiency and credit control. New dealer onboarding and territory expansion. Qualifications & Experience: Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred. 2 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred). Proven experience in managing territories and achieving sales goals. Familiarity with kitchen appliances or home electronics market is an added advantage. Skills & Attributes: Strong communication, negotiation, and interpersonal skills. Self-motivated with a target-oriented mindset. Ability to work independently and manage multiple priorities. Proficient in MS Office (Excel, PowerPoint) and CRM tools. Willingness to travel extensively across assigned districts.
About the Company: Bestsellers (Cochin) Private Limited is a leading distributor and solutions provider for premium bathroom accessories, door fittings, furniture hardware fittings, locks, and architectural hardware . With a strong dealer network and a commitment to quality, we serve the evolving needs of architects, builders, interior designers, and channel partners across the region. Position Overview: We are seeking a result-driven and experienced Business Development Manager (BDM) to expand our market presence, strengthen dealer relationships, and drive B2B sales growth. The ideal candidate will have a strong background in hardware fittings or building materials, with proven experience in dealer management and institutional sales. Key Responsibilities: Sales & Business Development Identify new business opportunities in the assigned territory (dealers, retailers, builders, contractors, institutional buyers) Promote and sell a wide range of products including: Bathroom Accessories Door & Furniture Hardware Fittings Locks and Architectural Hardware Plan and execute B2B sales strategies to achieve monthly, quarterly, and annual sales targets Generate and follow up on leads, conduct client meetings, and convert inquiries into sales orders Build relationships with key decision-makers in retail and institutional segments Dealer/Channel Management Manage existing dealer/distributor network and expand it across the territory Conduct regular visits to dealer outlets for relationship building, training, and sales support Monitor sales performance, stock levels, payment cycles, and credit management Resolve dealer issues promptly and professionally to ensure satisfaction and loyalty Conduct periodic reviews to assess dealer performance and growth potential Market Research & Reporting Track competitor activities, pricing strategies, and new product launches in the market Analyze market trends and customer preferences to recommend product positioning strategies Maintain accurate records of sales, visits, pipelines, and forecast reports using CRM or internal tools Share detailed weekly/monthly reports with the management Product Promotion & Brand Building Conduct product demos, technical presentations, and training sessions for dealers and influencers Participate in trade shows, exhibitions, and local marketing initiatives to enhance brand visibility Collaborate with marketing team for promotional campaigns and lead generation activities Key Skills & Competencies Required: Proven experience in B2B sales , dealer/channel management , and hardware/building materials industry Strong product knowledge of bathroom fittings, furniture hardware, door accessories, locks, etc. Excellent sales negotiation , communication , and relationship management skills Self-motivated with a target-driven approach Basic technical understanding of fittings and architectural hardware (advantageous) Proficient in MS Office , CRM systems, and reporting tools Willingness to travel extensively within the assigned territory Educational Qualification: Graduate in any discipline MBA/PG Diploma in Marketing or Sales (preferred, not mandatory) Remuneration & Benefits: Competitive fixed salary Attractive sales incentives & performance-based bonuses Travel allowance and other reimbursements as per company policy Opportunities for long-term growth and career advancement Supportive work culture and training support
Job Description Senior Accounts Officer Company: Bestsellers (Cochin) Private Limited Location: Ernakulam (Head Office) Experience Required: 6 – 12 Years Qualification: M.Com (Master of Commerce) 1. Position Summary The Senior Accounts Officer will play a key role in managing the company’s financial accounting, statutory compliance, vendor accounts, and internal reporting. The position demands strong expertise in TDS, vendor reconciliation, GST, and overall accounting operations. The ideal candidate should possess excellent analytical skills, attention to detail, and the ability to independently manage the accounts’ function while supporting the finance team. 2. Key Responsibilities A. Accounts Payable & Vendor Management Oversee end-to-end vendor accounting processes. Carry out monthly and periodic vendor reconciliations and resolve mismatches. Verify purchase orders, GRNs, invoices, debit notes, and credit notes before posting. Ensure timely vendor payments as per credit terms. Maintain accurate vendor ledgers and prepare supplier outstanding reports. Coordinate with vendors for statement confirmations, clarifications, and settlements. B. Taxation & Statutory Compliance Manage TDS deduction, TDS return filing, Form 26AS reconciliation , and issuance of Form 16A. Ensure compliance with GST , including purchase input credit matching, GSTR-2B reconciliation, and providing data for monthly returns. Assist in PF, ESI, Professional Tax, and other statutory processing wherever required. Prepare supporting documentation for statutory and internal audits. Ensure timely submission of statutory reports and documentation. C. General Accounting & Financial Management Oversee journal entries, ledger scrutiny, and month-end closing activities. Prepare balance sheet schedules, provisions, accruals, and adjustments. Ensure accuracy and completeness of financial transactions. Assist in preparing monthly MIS , P&L statements, variance analysis, and management reports. Support budgeting and forecasting activities with data inputs. D. Bank, Cash & Fund Management Manage bank reconciliations on a weekly/monthly basis. Track cash flow, fund utilisation, and ensure sufficient liquidity. Handle petty cash accounting and reimbursements with proper documentation. Coordinate with banks for queries, statements, and fund transfers. E. Audit Support Coordinate with internal, statutory, and tax auditors. Compile required reports, vouchers, and reconciliations for audit purposes. Ensure closure of audit observations and implementation of corrective actions. F. ERP / Systems Management Work efficiently on ERP/accounting platforms for invoice posting, ledger updates, and reporting. Ensure accurate documentation and digital record maintenance. Support implementation of process improvements and automation enhancements. G. Interdepartmental Coordination Work closely with Sales, Warehouse, HR, and Admin teams for smooth accounting flow. Validate expenses, claims, and transactions received from other departments. Ensure proper communication and follow-up to maintain financial discipline. 3. Required Skills & Competencies Strong knowledge in TDS, GST, vendor reconciliation, accounting principles , and statutory compliance. Excellent command over Excel (VLOOKUP, Pivot Tables, MIS reporting) . Proficiency in accounting software/ERP systems. Strong analytical and problem-solving skills. Ability to work under tight deadlines with minimal supervision. Good communication and interpersonal skills. High level of integrity and accuracy. 4. Preferred Attributes Experience in retail, trading, distribution, or manufacturing sectors. Exposure to audit processes and compliance-oriented environments. Ability to lead juniors and support the team when required. 5. Employment Details Role: Senior Accounts Officer Department: Accounts & Finance Reporting To: Accounts Manager / Finance Head Location: Ernakulam (HO) Company: Bestsellers (Cochin) Private Limited