Business Analyst (Campaign Operations & Analytics)

0 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Develop and design and execute marketing campaigns using

    SAS Direct

  • Collaborate with CRM and Marketing teams to align 

    campaign business objectives

    and ensure accurate data sourcing to define audience segments.
  • Should have strong experience in

    SAS 9.4,SAS EG, SAS ESP, SAS Macro.

  • Analyse campaign performance using data analytics tools and techniques, providing actionable insights and recommendations to optimize targeting, messaging, and ROI.
  • Develop and automate dashboards and reports to track 

    campaign effectiveness

    , customer engagement, and conversion metrics.

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