Business Analysis Manager

Job Title:

Location:

About DemandLane:

DemandLane specializes in claimant acquisition services for law firms across the United States. Leveraging a vertically integrated platform, we facilitate the acquisition of qualified claimants at scale. Our mission is to connect law firms with individuals actively seeking legal representation after experiencing significant injuries or injustices. By employing cross-channel media campaigns and a rigorous client-qualifying process, DemandLane ensures the delivery of verified claimants and signed retainers.

Why Work with Us:

• Technology-First Approach:

  Our advanced technology stack combines automation workflows with best-in-class analytics, enabling rapid scaling from a few to thousands of retainers.

• Vertically Integrated Platform:

  We merge lead generation, client screening, and intake processes to deliver qualified claimants efficiently.

• Consistent Delivery:

  Utilizing diversified media sources, we reach hard-to-find claimants and maintain a steady intake volume.

• Retainer-Based Pricing:

  Clients pay only for intakes that meet their specific criteria, as we handle all preliminary processes.

• Commitment to Quality:

  Our comprehensive and accurate intake procedures ensure claimants are motivated to pursue their claims.

By integrating technology, strategic media approaches, and a commitment to quality, DemandLane stands as a leader in the claimant acquisition industry, dedicated to connecting law firms with qualified claimants nationwide.

About the Role:

Key Responsibilities:

1. Project & Process Management

• Oversee and manage the entire

  call funnel and texting operations

  .
• Coordinate

  new project setup

  and execution.
• Develop and maintain

  roadmaps

  for product operations, aligning with R&D and operational objectives.
• Define and implement

  best practices

  in workflow automation and process optimization.

2. Engagement & Optimization Strategy

• Design and implement

  automation workflows

  to optimize engagement and conversion rates.
• Lead

  A/B testing and experimentation

  to improve dialling and texting strategies.
• Enhance

  lead segmentation, ranking, and scoring models

  .
• Implement

  AI-driven engagement workflows

  using NLP, LLMs, and intelligent automation.

3. Dialling & Texting Strategy

• Develop and optimize

  dialling strategies

  to improve conversion rates.
• Configure and manage

  dialler settings

  , including AMD, call routing, and IVR updates.
• Oversee

  texting operations

  , ensuring compliance with 10DLC, toll-free regulations, and carrier guidelines.

4. Compliance & Regulatory Adherence

• Ensure adherence to

  FTC, TCPA, and other applicable regulations

  .
• Monitor and remediate

  caller ID flagging

  and compliance risks.
• Maintain logs, reporting, and proactive alerts for

  compliance and risk mitigation

  .

5. Data & Performance Analysis

• Conduct

  root cause analysis (RCA)

  and triage failures in dialling, texting, and automation workflows.
• Implement

  real-time monitoring of dialler and call performance KPIs

  .
• Develop

  reporting dashboards

  and actionable insights to improve campaign efficiency.

6. AI & Automation Integration

• Manage and improve

  Text AI and Voice AI

  automation workflows.
• Work closely with engineering teams to

  prioritize feature requests

  and enhancements.
• Experiment with

  new AI-powered engagement tools

  to optimize lead qualification.

7. Team & Vendor Management

• Lead cross-functional coordination with

  marketing, operations, engineering, and compliance teams

  .
• Manage relationships with

  external vendors

  for dialling, messaging, and branded calling solutions.
• Train and mentor junior team members, ensuring operational excellence.

Key Skills & Qualifications:

• Project Management Expertise

  Experience in managing complex workflows and optimizing operational processes.

• Automation & AI Knowledge

  Understanding of

  NLP, LLMs, and workflow automation tools

  (e.g., Zapier, Power Automate).

• Dialling & Contact Center Operations

  Strong knowledge of

  Vicidial, Asterisk, SIP, DID management, and dialling optimization

  .

• Data Analytics & Experimentation

  Expertise in

  cohort analysis, A/B testing, lead segmentation, and funnel analysis

  .

• Compliance & Risk Management

  Familiarity with

  10DLC, TCPA, FTC regulations

  , and compliance monitoring.

• Campaign & Engagement Strategy

  – Ability to design and execute

  texting and calling strategies

  to enhance conversions.

• Cross-functional Collaboration

  – Strong communication and coordination skills to work with

  engineering, marketing, and ops teams

  .

Preferred Experience:

• 5+ years of experience in

  Product Operations, Business Operations, Growth, or Contact Center Strategy

  .
• Prior experience in

  fintech, SaaS, e-commerce, or telecommunications

  is preferred.
• Proven track record in

  process automation, workflow optimization, and operational analytics

  .
• Strong knowledge of

  CRM platforms, dialler systems, and customer engagement tools

  .

• Should be fine working from 5pm to 3am IST

Why Join Us?

• Opportunity to lead and

  shape a high-impact product operations team

  .
• Work in a fast-paced, innovative environment with

  cutting-edge AI and automation tools

  .
• Collaborate with global teams across

  US, India, Nigeria, Romania and Indonesia

  .
• Competitive salary, remote flexibility, and growth opportunities.