BTL Team Lead

Job Title: BTL Lead – Pune

Location: Pune

Company: Sid’s Farm

About Sid’s Farm:

Sid’s Farm is a premium D2C dairy brand committed to delivering pure, antibiotic-free, hormone-free, and preservative-free milk and dairy products directly to consumers. We are expanding in Pune and looking for a passionate BTL Lead to drive our visibility, engagement, and customer acquisition on-ground.

Key Responsibilities:

• Lead and manage the BTL marketing team in Pune, ensuring smooth execution of all on-ground activities.

• Plan, execute, and monitor BTL campaigns, events, and community activations to build visibility and drive revenue.

• Develop and maintain relationships with resident welfare associations, facility managers, and community groups for engagement opportunities.

• Drive daily/weekly/monthly targets for new subscriptions, recharges, and customer activations.

• Track, analyze, and report campaign ROI and ensure cost-effective execution.

• Train and motivate the field team to deliver high-quality customer engagement and conversions.

• Work closely with marketing and sales leadership to align BTL activities with brand strategy.

Required Skills & Experience:

• 3–5 years of experience in BTL marketing, field sales, or community activations.

• Proven track record of revenue-driving BTL campaigns.

• Strong team management skills with the ability to motivate and guide field executives.

• Excellent communication and negotiation skills to engage with community stakeholders.

• Comfortable working in a fast-paced D2C/start-up environment.

• Knowledge of Pune geography and consumer behavior is an added advantage.

What We Offer:

• Opportunity to work with a fast-growing premium D2C brand.

• Leadership role with high visibility and impact.

• Competitive compensation with performance-linked incentives.