BTL Marketing Executive - Hyderabad

Objective:

Title:

Function:

Work Location: Hyderabad

Job Responsibilities:

Channel Programs

1.      Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

2.      Ensure outlet activation execution as per RED standards

3.      Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4.      Planning of standard approved activation elements & other marketing collaterals

5.      Execution and portfolio management as per the plan shared

Across depots & distributors

1.      Execution of local initiatives

2.      Tracking of systems and evaluation process

3.      Local Initiatives to scale up the national/regional program

Analysis and Reporting

1.      Activation as per RED / DEEP RED to do list.

2.      Identify gaps & growth opportunities in various channels as per PITA model

3.      Tracking of competition activities

4.      Ensure activation in market through analysis RSA data

Supervises:

Direct Reports:

Geographical Scope: Hyderabad

Reports To:

Key Customers:

Internal Customers:

External Customers:

Job Requirements:

Qualifications:

Experience:

Functional Skills:

·      Customer Management (a)-Competent

·      Financial Knowledge / Application and Appreciation (a)- Working Knowledge

·      Market Execution (a)-Competent

·      Planning and Analytics (b)-Working Knowledge

·      Sales Management (b)-Working Knowledge

Travel: