Job Description

About Urban Company Urban Company is Indias leading tech-enabled home services platform, offering a range of services including beauty, wellness, appliance repair, cleaning, and more. Our newest vertical, Insta Help, is designed to address urgent home service needsfast, reliable, and on-demand. As we scale this category across cities, were looking for a driven and hands-on BTL Marketing Executive to lead our on-ground marketing efforts. Role Overview This role involves the planning and execution of Below-The-Line (BTL) marketing strategies for the Insta Help category. Youll be responsible for increasing brand visibility, acquiring new customers, and building strong local partnerships through innovative and localized marketing campaigns. Key Responsibilities 1. On-ground Marketing & Activations Plan and execute BTL campaigns tailored to the Insta Help category. Set up and manage kiosks, apartment activations, and in-market stalls. Drive hyperlocal marketing initiatives in residential societies and commercial zones. 2. Branding & Visibility Deploy hoardings, banners, standees, and other print/digital collateral in key footfall areas. Oversee implementation and quality control of all marketing materials on ground. 3. Vendor & Partner Management Identify and onboard local vendors and agencies for marketing execution. Coordinate with print, fabrication, and deployment teams to ensure timely rollouts. Negotiate pricing and manage budgets efficiently. 4. Community Engagement & Local Partnerships Engage with RWAs, resident groups, and shop owners for brand activations and events. Build partnerships with local vendors for mutual promotion. 5. Campaign Tracking & Optimization Monitor performance of BTL campaigns through field visits and feedback. Analyze ROI and suggest improvements for future campaigns. Share regular reports and market insights with internal stakeholders. Required Skills & Qualifications 1-5 years of experience in BTL/field marketing, preferably in consumer services, FMCG, or startups. Strong understanding of hyperlocal marketing, vendor management, and community engagement. Energetic and proactive with strong execution and multitasking abilities. Excellent communication and negotiation skills. Prior experience in handling kiosk setups, local activations, and residential marketing is a plus. Why Join Us Be a part of a fast-paced, high-growth team launching a core category. Work with autonomy and ownership on the ground. Performance-based incentives and career growth opportunities. Direct impact on category growth and brand presence.