BTL and Events Manager

Role Overview:

We are looking for a dynamic and detail-oriented individual to join our team as a Sr. Executive or Assistant Manager in the BTL Activations and Events vertical. The ideal candidate must be a taskmaster with exceptional client servicing skills, vendor management acumen, and a flair for executing seamless on-ground activations. You will be responsible for leading event planning, coordinating with vendors, managing budgets, and ensuring high-quality delivery within timelines.

Key Responsibilities:

• Event Planning & Execution:

  Plan, manage, and execute BTL activations, brand promotions, and events across markets.

• Vendor Management:

  Identify, onboard, and negotiate with vendors for fabrication, manpower, logistics, and other event-related services.

• Presentation & Pitching:

  Create and deliver compelling presentations and proposals that effectively communicate the event concept, budget, and execution strategy.

• Team Collaboration:

  Work closely with creative, production, and on-ground teams to ensure alignment on event deliverables. Be a proactive team player who uplifts the performance of those around them.

• Budget Management:

  Handle budgets efficiently, ensuring cost optimization without compromising on quality and impact.

• Reporting & Documentation:

  Prepare post-event reports, MIS updates, and client documentation including feedback and performance evaluation.

Key Skills Required:

• Strong presentation and storytelling skills
• Effective communication and interpersonal skills
• Proven experience in vendor negotiations and cost management
• Excellent multitasking and time management abilities
• Eye for detail and creative execution
• Ability to work under pressure and meet tight deadlines
• Knowledge of production, fabrication, and event logistics

Qualifications:

• Bachelors degree in marketing / Mass Communication / Event Management / Business Administration or relevant field would be a plus
• Minimum 3 to 8 years of relevant experience in BTL activations and events
• Proficient in MS PowerPoint, Excel, and other planning tools
• Agency and real estate experience preferred if any

Personal Traits:

• Taskmaster with an ownership mindset
• Self-motivated and solution-oriented
• Willingness to travel for on-ground event executions