Brand Strategy Internship in Mumbai

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!Founded by Saloni Anand, a techie-turned-marketeer, and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy

Traya was created with a global vision to create awareness around hair loss, de-stigmatize it, while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy, and nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview

We’re looking for a brand intern who is ready to get their hands dirty across everything brand-related, from understanding consumers, supporting product initiatives, managing communications, to creating content. If you’re a quick learner, a doer, and have a knack for creative problem-solving, you’ll fit right in.

Selected Intern's Day-to-day Responsibilities Include

• Consumer:
• Assist in conducting customer research, surveys, and interviews to understand needs and preferences.
• Monitor customer feedback across platforms and suggest actionable insights.
• Track competitor activity and market trends.
• Product:
• Support the brand team in new product launches, packaging ideas, and testing.
• Help maintain product-related content, descriptions, and FAQs.
• Coordinate with internal teams for product-related updates.
• Communication:
• Assist in executing brand campaigns across digital and offline touchpoints.
• Coordinate with design and marketing teams to ensure brand consistency.
• Draft communication for emails, push notifications, and social media.
• Content:
• Create engaging content ideas for social media, blog posts, and other channels.
• Work with the creative team for shoots, reels, and other brand storytelling formats.
• Assist in influencer coordination and content scheduling.
  

About Company: Traya is an Indian direct-to-consumer healthcare and personal care brand that provides holistic treatment for consumers dealing with hair loss. The company offers personalized, doctor-recommended treatments to determine the root cause of hair fall, alongside a range of hair care products curated from a combination of Ayurveda, allopathy, and nutrition.