Brand & Social Lead

About the Brand

Backed by one of India s premier VC funds, the brand is a new-age, premium, professional haircare company building a global legacy. Their products are specifically formulated and tested for Indian hair, weather, and habits, utilizing the best actives from across the globe.

About the Role

This is a foundational position. The brand is looking for a custodian of their brand expression and the voice of their digital presence. You will not just manage the brand; you will be the brand shaping campaigns, community growth, and product narratives that earn loyalty from modern Indian consumers.

High-Level Brand Strategy

Key Responsibilities:

The Brand Charter (Visual & Identity)

• Brand Guardianship:

  Define and enforce brand guidelines across all touchpoints to ensure consistency and elevation.

• Creative Production:

  Oversee all creative production across photo, video, packaging, and digital assets. You will lead art direction for shoots and manage photographers, videographers, stylists, and production partners.

• Casting & Aesthetics:

  Scout and cast models and creative talent that perfectly match the brand s aesthetic.

• Trend Watch:

  Keep the brand culturally sharp by tracking category, fashion, design, and content trends.

The Social Charter (Content & Community)

• Social Command:

  Own the complete social media strategy and execution across Instagram, YouTube Shorts, and emerging channels.

• Content Engine:

  Plan content calendars, trend-led ideas, and storytelling formats. You will guide designers, creators, and editors to bring these concepts to life.

• Community Building:

  Build and engage a growing community by actively responding to comments, DMs, reviews, and UGC.

• Creator Collaboration:

  Collaborate with influencers and creators to grow reach and credibility.

• Performance:

  Track performance, derive insights, and adjust content direction for stronger engagement and conversion.

Who You Are

• Experience:

  4-7 years of experience in

  beauty, fashion, luxury, lifestyle, or consumer brands

  where you shaped both brand voice and content output.

• Aesthetic Instinct:

  A sharp eye for aesthetics and strong instincts for what feels premium, modern, and culturally relevant.

• Social Native:

  Experience running social channels with high engagement and clear brand consistency. You know how to translate brand strategy into content that feels fresh.

• Project Manager:

  Strong ability to run parallel shoots, content calendars, and creative development cycles without dropping the ball.

• Camera Ready:

  You are confident on camera or comfortable being the face of selective content pieces. (A personal following is a plus, but not mandatory).

• Collaborator:

  Comfort managing creators, agencies, photographers, and production teams.

Why This Opportunity

• High Pedigree Team:

  Work alongside founders with a proven track record (Stanford/IIT/BITS/Forbes 30u30) who value speed and taste.

• Foundational Impact:

  Your ideas will directly influence how a global Indian brand is perceived and consumed.

• Growth:

  Competitive salary and high ownership in a fast-scaling Series A environment