Brand Marketing Manager

Position: Marketing Manager (Brand Strategy & Audience Growth)

Location: Okhla Phase 2, New Delhi

Salary: Up to ₹35,000/month

Joining: Immediate Joiners Preferred
Experience Required: Minimum 3 years (in brand-focused roles)

Role Overview

We’re seeking a strategic, creative, and innovation-led Marketing Manager who understands both the “what” and the “why” of marketing. This role is ideal for someone with:

• A proven record in brand building
• Experience across B2B and B2C marketing
• The ability to lead teams and craft impactful campaigns
• A mindset that goes beyond task execution to brand ownership

Key Responsibilities

Brand Strategy & Identity

• Craft and maintain the brand narrative, positioning, and tone
• Ensure consistent brand messaging across all touchpoints
• Research industry trends and competitor behavior to evolve the brand

Marketing Strategy Development

• Build and execute integrated marketing plans (B2B + B2C)
• Lead online and offline campaigns for acquisition, engagement, and retention
• Plan Go-to-Market (GTM) strategies for product/feature launches
• Collaborate with product teams to simplify complex offerings
• Audience Targeting & Growth
• Conduct audience research and segmentation
• Identify and develop new market opportunities
• Use CRM, sales data, and market research to improve campaign performance

Team Leadership & Collaboration

• Manage a team of content creators and campaign managers
• Work with design/video teams (e.g., Chetan) to maintain visual consistency
• Collaborate across sales, tech, and product teams for unified messaging

Performance & Innovation

• Track and optimize brand and campaign KPIs
• Drive innovative, trend-led marketing experiments
• Stay updated on digital, content, and tech trends

What We’re Looking For

• 3+ years of experience in brand-focused marketing roles
• Proven ability to build and lead brand strategies in B2B and B2C contexts
• Strong grasp of audience segmentation, brand positioning, and full campaign lifecycle
• Good design sensibility (execution handled by in-house team)
• Bonus: Experience with tech products, SaaS, or hardware marketing
• Proactive, team-oriented, and thrives in structured chaos
• Delhi/NCR-based, ready to work from Okhla Phase 2
• Immediate availability preferred

You’ll Fit Right In If You Are:

• A storyteller with strong brand narrative skills
• A strategist who thinks big-picture
• An innovator with fresh, creative energy
• A leader who owns and drives initiatives
• A doer who takes initiative without waiting

How to Apply

If you're excited about this opportunity and believe you’re a strong fit, we’d love to hear from you!

Please send your application directly to our HR team at:
[sukritika.singh@mis-pl.com]

Use the subject line:
“Application – Marketing Manager (Brand Strategy & Audience Growth)”

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Application Question(s):

• 2. Are you currently based in Delhi/NCR or willing to relocate to work from Okhla Phase 2, New Delhi?
• 3. How many years of experience do you have in marketing, specifically in brand-focused roles?
• 4. Have you led brand strategy or positioning projects for a B2B or B2C company?

• 5. Do you have experience working with or marketing tech products, SaaS, or hardware solutions?
• 6. Have you managed a marketing team or collaborated cross-functionally with sales, tech, or design teams?
• 1. Are you comfortable with the salary we are offering that is 30k to 35k per month?

Work Location: In person