Brand Marketing Manager

Job Description:

Lead the development and execution of brand marketing strategies to enhance brand awareness, loyalty, and market positioning.

Oversee marketing campaigns across digital, social, and traditional channels, ensuring consistent messaging and brand identity.

Collaborate with product, sales, and creative teams to develop promotional materials and marketing initiatives.

Analyze market trends, consumer insights, and campaign performance to optimize brand strategies.

Manage budgets, vendors, and external partners to ensure timely and effective campaign delivery.

Mentor and guide marketing team members to achieve departmental objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience in brand marketing, brand management, or related roles.
• Strong strategic thinking, analytical, and project management skills.
• Excellent communication, presentation, and leadership abilities.
• Proficiency in marketing analytics, digital marketing tools, and CRM systems.
• Creative mindset with attention to detail and a results-oriented approach.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and leadership growth.
• Collaborative and dynamic work environment.
• Flexible or hybrid working arrangements.