Brand Marketing Manager

The Marketing Manager for Branding and Market Research will play a crucial role in enhancing the brand identity and market positioning of our IT solutions. You should have a background in tech marketing, possess strong research skills, and demonstrate a passion for innovation. Your responsibilities will include developing and implementing strategies to effectively position our IT brand in a competitive landscape, ensuring consistency in brand messaging across various platforms, and collaborating with creative teams to create compelling content for target audiences. You will conduct market research to analyze emerging technology trends, customer preferences, and competitor strategies within the IT sector. By collecting and analyzing data, you will gain insights into customer needs, pain points, and buying behaviors to support the development of new product features and marketing strategies. Working with cross-functional teams, you will design and execute marketing campaigns to showcase our brand's strengths and product offerings. Additionally, you will measure key performance indicators, prepare detailed reports for stakeholders, and use data-driven insights to refine marketing strategies. Collaborating closely with customer service and product teams, you will enhance the customer experience by ensuring brand consistency and responsiveness to customer inquiries. Your role will also involve implementing surveys and feedback mechanisms to continuously improve the customer journey. Qualifications: - Bachelor's degree in Marketing, Business, or a related field; additional certifications in Digital Marketing or Market Research are a plus. - 2+ years of experience in marketing, branding, or market research, preferably within the IT or technology sector. - Familiarity with IT industry trends, B2B, and B2C tech markets. - Strong analytical skills and proficiency in marketing and research tools. - Excellent written and verbal communication skills. Preferred Skills: - Experience with digital marketing and content creation for technical audiences. - Knowledge of competitive intelligence techniques and research methods. - Creative problem-solving abilities and attention to detail. Experience: 2+ Years Job Type: Full-time Salary/Stipend: 30-50k /Month Working Days: 5 (Mon- Fri) Job Type: Full Time Job Location: Noida,