Brand Marketing Manager - Consumer Products

Job Description

Job Summary The person will lead the brand-building and marketing strategies for our consumer durable products. The ideal candidate will be responsible for developing and executing marketing plans that enhance brand visibility, drive customer engagement, and achieve business objectives. This role demands a strategic thinker with strong creative instincts, analytical skills, and a passion for delivering impactful results in a competitive market. Key Deliverables Develop and implement comprehensive brand marketing plans aligned with overall business objectives. Conduct market research and competitive analysis to identify opportunities and trends. Manage the product portfolio's brand positioning, messaging, and visual identity. Oversee the execution of marketing campaigns across various channels, including digital, print, television, radio, and in-store. Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of marketing initiatives. Manage the marketing budget and track key performance indicators (KPIs) to measure campaign effectiveness and ROI. Develop and implement innovative marketing strategies to enhance brand awareness and customer engagement. Manage relationships with external agencies and vendors. Monitor and analyze brand performance, market share, and consumer behaviour. Stay up-to-date with the latest marketing trends and technologies. Desired Candidate Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred). 8+ years of experience in brand management, marketing, or a similar role in the consumer durable industry. Strong understanding of marketing principles, branding, and consumer behaviour. Proficiency in digital marketing tools, CRM platforms, and analytics tools. Exceptional communication, presentation, and interpersonal skills. Creative mindset with strong project management and problem-solving abilities. Proven ability to manage budgets and deliver measurable results.