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Zymo Cosmetics
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Brand Marketing Lead Executive

Brand Marketing Lead Executive

Zymo Cosmetics

15 - 20 years

50 - 65 Lacs

ahmedabad

Posted:3 hours ago| Platform:

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Skills Required

cro analytical brand marketing packaging cosmetics contract manufacturing e-commerce team building analytics swot analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Ever dreamt of building a D2C personal care brand from the ground up

Here s your chance to be at the heart of brand creation and growth, backed by Zymo s 15+ years of expertise. You ll influence key strategies, shape campaigns, and bring bold ideas to life alongside an experienced leadership team.

If you crave impact, innovation, and the thrill of building something iconic, this is where your journey begins.

About Us:

Zymo Cosmetics is India s leading cosmetic products manufacturer. With expertise of over 15+ years and a legacy of building trust, we provide internationally accredited cosmetic solutions that suit the brand best.

We provide comprehensive spec-to-product solutions in the categories of Skin Care, Hair Care, Baby Care, Oral Care, Men s Grooming and Herbal Products.

Job Overview:

Zymo Cosmetics is stepping into the spotlight with its own D2C personal care brand, backed by years of contract manufacturing excellence. We re seeking a strategic and creative Marketing & E-commerce Lead to spearhead this new journey someone who understands brand storytelling, data-driven marketing, and the nuances of both online and offline retail.

Roles and Responsibilities:

Customer Pain point Mapping : identify brand strengths and align them with customer needs (delivery, packaging, product experience, etc.).
Target Audience Definition: define and validate target audience through customer interactions and behavioural insights.
Data-Driven Marketing Execution: drive marketing decisions based on performance data (LTV, CRO, bounce rates) and actionable analytics.
Opportunity Identification: research promotional and placement opportunities across e-commerce platforms (Amazon, Nykaa, Flipkart, marketplaces, etc.) and suggest channel improvements.
Competitor & SWOT Analysis: conduct ongoing SWOT analysis for the brand and competitors to recommend packaging or product enhancements.
Agency & Planning Coordination: work closely with agencies to define quarterly marketing roadmaps and ensure alignment with internal teams.
Creative Collaboration: encourage team participation in marketing ideation and foster innovative, results-driven campaigns.
Team Building and Talent Identification: build and mentor marketing team, including involvement in hiring and onboarding new talent as the team scales.885

Qualifications:

5+ years of experience in brand marketing (personal care/cosmetics preferred).
Strong analytical and strategic mindset with a focus on execution.
Hands-on experience with D2C and e-commerce platforms (Amazon, Nykaa, Flipkart, etc.).
Strong communication and collaboration skills.
Innovative thinker comfortable with data-driven decision-making and creative marketing approaches.

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Brand Marketing Lead Executive