Brand Marketing Lead Executive

Zymo Cosmetics

15 - 20 years

20 - 25 Lacs

ahmedabad

Posted:1 week ago| Platform:

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Skills Required

cro analytical brand marketing packaging cosmetics contract manufacturing e-commerce team building analytics swot analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Customer Pain point Mapping : identify brand strengths and align them with customer needs (delivery, packaging, product experience, etc.).
Target Audience Definition: define and validate target audience through customer interactions and behavioural insights.
Data-Driven Marketing Execution: drive marketing decisions based on performance data (LTV, CRO, bounce rates) and actionable analytics.
Opportunity Identification: research promotional and placement opportunities across e-commerce platforms (Amazon, Nykaa, Flipkart, marketplaces, etc.) and suggest channel improvements.
Competitor & SWOT Analysis: conduct ongoing SWOT analysis for the brand and competitors to recommend packaging or product enhancements.
Agency & Planning Coordination: work closely with agencies to define quarterly marketing roadmaps and ensure alignment with internal teams.
Creative Collaboration: encourage team participation in marketing ideation and foster innovative, results-driven campaigns.
Team Building and Talent Identification: build and mentor marketing team, including involvement in hiring and onboarding new talent as the team scales.885

Qualifications:

5+ years of experience in brand marketing (personal care/cosmetics preferred).
Strong analytical and strategic mindset with a focus on execution.
Hands-on experience with D2C and e-commerce platforms (Amazon, Nykaa, Flipkart, etc.).
Strong communication and collaboration skills.
Innovative thinker comfortable with data-driven decision-making and creative marketing approaches.

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