Brand Marketing Executive

Brand Marketing Executive

Responsibilities -

• Lead the development and execution of comprehensive branding & marketing strategies to strengthen brand narratives & presence.
• Work on brand marketing via integrated digital & offline channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution
• Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, google).
• Translate market trends & consumer insights into compelling brand narratives
• Define content strategy for new & existing products, including features & value proposition
• Lead offline Go-to-market communications
• Manage relationships with Creative agencies, PR firms etc ensuring timely delivery of assets and materials.
• Coordinate with the design team to create and implement branding assets
• Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products
• Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders.

Good To Have -

• At least 2 years in brand marketing with experience in both digital & offline channels
• Experience in D2C brand marketing
• Experience working in startups in individual contributor roles
• Proficiency in communication

CTC -Upto Rs.10 LPA (Basis last drawn)

Location - Prabha Devi, Mumbai