Brand Marketing Executive - Activation

As a Brand Marketing Executive - Activation at McCain Foods(India) P Ltd, your role will involve supporting the brand team in engaging consumers through on-ground activations and various social & digital media platforms. Your responsibilities will include managing events, overseeing POSM materials, coordinating sampling operations, handling content & creative adaptations, staying updated on trends and analytics, and assisting with system & artwork operations. You will report to the Head of Marketing and work collaboratively with multiple teams in a fast-paced environment. **Key Responsibilities:** - **Events & Activations** - Manage end-to-end execution of consumer events and on-ground activations - Coordinate with vendors, agencies, and internal stakeholders for seamless delivery - Share post-activity reports and performance updates - **POSM Management** - Oversee creative adaptations and translations for POSM materials - Coordinate dispatches and follow-ups with the sales team - Ensure timely sharing of installation and execution pictures - **Sampling Operations** - Manage operational coordination for all sampling activities - Monitor activity rollouts to ensure brand compliance and quality - Collate feedback and share insights for improvement - **Content & Creative** - Handle creative localization and approvals across various media - Develop engaging content for social media and performance marketing - Coordinate with agencies for timely delivery of assets - **Trends and Analytics** - Assist brand team with analytics of business performance - Stay updated on social media trends and best practices - Monitor competitors and industry trends for brand activation improvement - **System & Artwork Operations** - Assist brand team with system work and artwork coordination - Collaborate with cross-functional teams for BAU projects **Qualifications Required:** - MBA in Marketing preferred - Bachelor's degree in Marketing, Communications, or Design - Around 4 years of brand operations experience in the FMCG industry - Strong communication skills, both verbal and written - Ability to work collaboratively in a dynamic environment - Understanding of business analytics and reporting If you are passionate about flawless execution, creative design, and eager to contribute to exciting projects, apply now to be part of a recognized brand known throughout households across the globe!,