Join us at Alpha Anywhere, where your strategic vision and hands-on expertise will propel homeschool families into a new era of learning. If you're eager to craft and execute plans that resonate, this role is your perfect fit.Alpha Anywhere revolutionizes education with its 2 Hour Learning approach, empowering students to achieve academic excellence in just two hours daily through AI-guided, mastery-based learning. Parents receive transparent insights, and children discover more time for personal growth. Your mission: transform this narrative into a trusted brand and a thriving lead generation funnel.As the Brand Marketing Director, you'll spearhead campaigns, manage content, forge partnerships, and outline the quarterly marketing strategy. Collaborating closely with the C-suite, you'll set ambitious goals and achieve them. No playbook constraints here—you'll craft the messages, launch channels, measure success, and amplify winning strategies. If you're driven by first principles and want to see your efforts make a tangible impact quickly, let's connect.
What You Will Be Doing
- Designing and executing multi-channel campaigns (email, social media, paid advertising, affiliate/community) with defined KPIs and lead objectives.
- Developing and overseeing compelling content (blogs, emails, guides, social media) that guides parents from awareness to enrollment readiness.
- Establishing and expanding affiliate and parent-ambassador programs to consistently generate qualified leads.
- Managing the quarterly marketing schedule, setting goals, and defining KPIs, then analyzing results and making improvements.
- Evaluating channel performance, refining messages/offers, and enhancing ROI with each sprint.
What You Won’t Be Doing
- Relying on outdated strategies or waiting extensively for approvals.
- Pursuing superficial metrics; every effort aligns with qualified lead growth.
- Operating within a large team with frequent handoffs—you'll manage both strategy and execution.
- Creating generic content that doesn't address the specific needs of homeschool parents.
Brand Marketing Director Key Responsibilities
Foster consistent growth in qualified leads by establishing a credible brand and a sustainable, KPI-focused marketing strategy through campaigns, content, and partnerships.
Basic Requirements
- 4+ years of experience in managing comprehensive multi-channel campaigns with measurable success.
- Demonstrated ability in persuasive writing tailored to niche consumer groups, particularly those focused on homeschooling or parenting.
- Hands-on experience in shaping brand identity, not merely executing within one.
- Proficiency with CRM, CMS, analytics, and AI content tools; adept at defining and achieving KPIs.
- Proven experience collaborating directly with executives and making informed decisions amid uncertainty.
- Degree in marketing/communications or equivalent professional experience.
About Alpha Anywhere
Bring accelerated learning home with personalized academics and life skills. Combine the power of at-home learning with Alpha’s proven coaching to unlock success in academics and beyond.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5673-IN-Mumbai-BrandMarketing
