Brand Manager

Job Description

Nature of Role: A Brand marketing Manager of jewellery brand works with marketing head to drive end to end brand strategy and marketing for a jewellery company, ensuring consistent brand messaging and driving sales. This role involves developing and executing marketing plans, managing brand identity, leading creative direction for campaigns, and potentially overseeing retail operations and online sales. Agency management & vendor management demands high quality for this role. They also play a key role in staff training and development for product marketing & in store services enhancement marketing , and ensure a seamless customer experience across all channels be it omni, website, social, digital or loyalty by ensure creative & communication has brand standardisation. Role & responsibilities: Brand Strategy and Marketing: Develop and implement comprehensive brand strategies and marketing plans to achieve business goals. Lead the creative direction for product photoshoots, video shoots, and other marketing materials, ensuring alignment with brand identity. Oversee the development of marketing materials, including website content, social media campaigns, and advertising materials. Analyse marketing campaign performance and recommend adjustments to optimize results. Plan and execute promotional activities, events, and campaigns to increase brand awareness and drive sales. Customer understanding Establish the customer understanding, brief the agency to come up with ideations to deliver the campaign. Create a customer understanding funnel within the organisation for seamless understanding. Establish brand positioning in the operating landscape Create a culture in the organisation to follow brand book & brand key. Retail Operations and Customer Experience: Manage day-to-day agency operations & update the same regularly to increase brand efficiencies. Ensure a consistent brand communication across all channels, including online and offline. Handle customer complaints and feedback, resolving issues and maintaining positive customer relationships through the agencies and create funnel for ops to resolve all online rants/graviences. Coordinate with the dot com / e-commerce & social media team to ensure seamless integration between online and physical stores. People Management: Lead and manage a team providing guidance and support to achieve marketing objectives. Conduct performance reviews, provide feedback, and identify training and development opportunities. Foster a positive and collaborative work environment. Other Responsibilities: Ensure compliance with healthy brand tracks for brand hygiene once a year. Have regular checks on creative consistency to ensure brand imagery is at par & in line with the core of the brand key. Prepare reports on marketing every month and other key performance indicators. Collaborate with other departments, such as product development, operations and finance, to achieve business objectives. Adapt to the fast-paced and evolving retail & brand environment. Establish media buying and media usage with all the key levers of the brand. Preferred candidate profile: 10-15 years of experience in FMCG/Consumer Goods/Telecom industries with a strong background in Brand Marketing. MBA/PGDM degree from a reputed institution; Any Specialization preferred but not mandatory. Proven track record of developing successful brand strategies that drive business results. Excellent communication skills with ability to work effectively with diverse stakeholders including senior management, customers, suppliers etc.