Brand Manager - VGP Entertainment Group

Job Title: Brand Manager – VGP Entertainment Group

Location: Chennai

Department: Marketing & Brand Strategy

Reporting To: Head – Marketing & Sales

About Us

VGP Entertainment Group is a diversified entertainment conglomerate known for curating unforgettable experiences across multiple attractions. Our brands include:

• VGP Universal Kingdom – A legacy amusement park.
• VGP Marine Kingdom – India’s first and largest walkthrough aquarium.
• VGP Cyber Kingdom – Futuristic digital play space.
• VGP Playy Kingdom – Arcade-based gaming destination.
• VGP VAGOBA – South India’s first tribal-themed barcade (coming soon in Coimbatore).
• See-Through Diner – A premium, beachside multi-cuisine restaurant experience

We are on the lookout for a dynamic, visionary, and execution-driven *Brand Manager* who can orchestrate brand identity, marketing narratives, and creative direction across our portfolio.

Key Responsibilities

• Brand Stewardship & Strategic Management
• Develop and execute 360° brand strategies for all existing and upcoming entertainment verticals.
• Create and evolve brand positioning, architecture, and storylines that resonate across diverse audience segments (families, youth, tourists).
• Lead brand facelifting projects — reimagine, refresh, and reposition legacy assets to meet modern expectations.
• Creative Direction & Content Leadership
• Oversee content creation, concept ideation, and visual storytelling aligned with each brand’s unique identity.
• Direct and approve creative collaterals including TVCs, digital ads, hoardings, and in-park branding assets.
• Lead internal and external creative teams (graphic designers, writers, production houses) to ensure output meets brand standards.
• Brand Launches & Product Innovation
• Head the rollout and launch strategy for new attractions, experiences, and F\&B offerings (e.g., VAGOBA, See-Through Diner).
• Develop launch calendars, teasers, influencer activations, PR campaigns, and ATL/BTL integrations.
• Marketing Execution (ATL/BTL/Digital)
• Devise and oversee execution of integrated campaigns across *TV, radio, OOH, print, digital, social, and influencer channels.
• Partner with media agencies to optimize reach, media planning, and performance.
• Build partnerships with tourism boards, influencers, and entertainment communities to amplify reach.
• Brand Governance & Consistency
• Define and enforce brand guidelines across touchpoints — signage, uniforms, merchandise, packaging, communication, etc.
• Conduct periodic audits and ensure consistent storytelling across offline and online properties.

Desired Skills & Experience*

• 8+ years of hands-on brand management experience in consumer-facing sectors such as entertainment, FMCG, QSR, hospitality, tourism, or media.
• Proven portfolio of end-to-end brand lifecycle management, including rebranding, new launches, and multi-channel marketing.
• Strong storytelling instincts, visual design sensibilities, and knowledge of creative and production workflows.
• Demonstrated capability in managing ATL and BTL campaigns, agency coordination, and content strategy.
• Excellent leadership, communication, and project management skills.
• Ability to juggle between brands with varying identities — from a child-friendly aquarium to a high-energy barcade.
• Bachelor’s degree in Marketing, Communications, or related field. MBA preferred.

Why Join Us?

• Shape the face of one of India’s most diverse entertainment portfolios.
• Work in a highly creative environment that embraces innovation, storytelling, and customer delight.
• Be part of legacy-building and industry-first projects in leisure and entertainment.

To Apply:

Email your CV and portfolio to [head.m@vgpuniversalkingdom.in](mailto:head.m@vgpuniversalkingdom.in) with the subject line: Brand Manager Application – VGP Entertainment Group.

Job Type: Full-time

Pay: ₹50,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Schedule:

• Day shift

Work Location: In person