Posted:14 hours ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Business: Piramal Consumer Healthcare
Department: Marketing Location: Kurla Travel: Medium


Job Overview

The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development and driving omni-channel business for the brand.


Key Stakeholders: Internal

Sales team, R&D and Innovation team, Analytics team, Consumer Insights, Media and PR team

Key Stakeholders: External

Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper)

Reporting Structure

Reports to Category Manager


Experience

5-6 years of total work experience in OTC/FMCG sector
Should have exposure to omni-channel activations (GT, MT, Ecom), media planning, digital Campaigns
Should have exposure to building integrated marketing campaigns
Analytical skills
Leadership and planning ability
Communication and presentation skills

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Piramal Enterprises logo
Piramal Enterprises

Financial Services

Mumbai

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