Brand Manager

Job Summary

Key Responsibilities

• Develop and execute annual/quarterly marketing strategies aligned with business goals.
• Plan and manage integrated campaigns across ATL, BTL, digital, retail, and modern trade.
• Lead brand activations, product launches, and trade/channel promotions.
• Manage marketing budgets, track ROI, and optimize campaign effectiveness.
• Drive consumer and market insights to support growth and new market expansion.
• Collaborate with sales, product, finance, agencies, and internal stakeholders.
• Track KPIs such as brand awareness, market share, engagement, and sales impact.
  

Key Skills & Competencies

• Strategic marketing, brand management, and channel activation
• Digital marketing & marketing analytics
• Budgeting, ROI analysis, and performance tracking
• Strong leadership, execution, and stakeholder management
• FMCG marketing exposure preferred
  

Qualifications & Experience

• Bachelors degree in Marketing/Business (MBA preferred)
• 5+ years of experience in FMCG/Consumer Goods marketing, branding, or channel marketing
  

Behavioral Traits

• Data-driven, proactive, and execution-focused
• Strong ownership and ability to work in dynamic markets