Brand Manager (Female)

Position: Brand/Marketing Manager (Online & Offline)
Location: Gurgaon
Experience Required: 6+ Years
Working Days: 5 Days from Office

We are seeking an experienced Brand Manager to lead growth for a leading beauty & personal care brand. This role is ideal for someone with a deep understanding of the beauty consumer, strong D2C/e-commerce experience, and a passion for building premium brands.

You will be responsible for leading new product development, crafting impactful brand strategies, and executing 360° marketing campaigns across digital, influencer, and experiential platforms.

Key Responsibilities:

• Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.
• Lead New Product Development (NPD) in line with the launch calendar, ensuring timely rollouts, competitive pricing, and impactful packaging design.
• Conduct market research and consumer insight studies to identify trends, triggers, and barriers influencing purchase behavior.
• Define and implement brand positioning, pricing, and go-to-market strategies to strengthen competitive advantage.
• Develop and execute integrated marketing campaigns including digital, influencer collaborations, experiential marketing, and strategic partnerships.
• Manage social media strategy and content calendar to drive engagement, community building, and brand advocacy.
• Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic beauty and cosmetics market.
• Ensure brand consistency across all touch points – packaging, communication, events, and retail presence.
• Plan and execute product launches, beauty events, trade shows, and photo/video shoots to enhance brand visibility.
• Lead, mentor, and manage a team across brand, digital marketing, and creative functions to ensure flawless execution.
• Collaborate with sales, supply chain, and design teams to deliver seamless product and campaign rollouts.
• Measure campaign effectiveness, prepare insights-driven reports, and present recommendations to management.
• Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Ideal Candidate Profile:

• 6+ years of brand/marketing experience in beauty, personal care, FMCG, or D2C.
• Strong background in e-commerce and digital marketing.
• Proven success in building premium/lifestyle brands.
• Excellent understanding of consumer behavior and category dynamics in the beauty space.
• Strong leadership, communication, and cross-functional collaboration skills.

Job Types: Full-time, Permanent

Pay: ₹1,257,213.88 - ₹1,674,708.55 per year

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Brand/Marketing Manager : 5 years (Preferred)
• Online & Offline Marketing: 5 years (Preferred)
• beauty, cosmetics, or personal care : 3 years (Preferred)
• ATL/BTL campaigns : 3 years (Preferred)
• D2C: 5 years (Preferred)

Work Location: In person