Brand Manager (E-commerce)

3 years

2 - 12 Lacs

Posted:1 month ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location: [Add Location]
Salary: 12–18 LPA
Experience: 3–7 Years
Industry: E-Commerce
Job Type: Full-Time

About the Role

We are looking for an experienced Brand Manager with strong hands-on experience in managing US-based e-commerce marketplaces such as Amazon.com, Walmart, Target, Etsy, and others. The ideal candidate will be responsible for managing brand growth, improving product visibility, optimizing marketplace performance, and driving revenue for our US e-commerce operations.

Only candidates with prior experience in US marketplaces should apply.

Key ResponsibilitiesMarketplace Management

  • Manage end-to-end operations across Amazon.com, Walmart, Target, Etsy, eBay, and other US marketplaces.
  • Oversee product listings, SEO optimization, keyword research, catalog management, and competitor analysis.
  • Ensure high-quality detail pages with strong content, images, infographics, and A+ content (EBC).

Brand Growth & Strategy

  • Develop and execute strategies to increase brand visibility, organic ranking, and sales growth.
  • Monitor brand health, Buy Box performance, customer feedback, return rates, and compliance issues.
  • Work on pricing strategy, promotions, deals, and coupons specific to US market trends.

Advertising & Marketing

  • Manage Amazon PPC campaigns (Search, Sponsored Brands, Sponsored Display).
  • Optimize ad spend, CTR, conversion rate, and ACOS to achieve profitability goals.
  • Work with creative teams for ad creatives, listing graphics, and brand videos.

Inventory & Operations

  • Coordinate with supply chain teams to ensure inventory forecasting and stock availability for US warehouses/FBA.
  • Resolve operational issues such as stranded listings, suppressed listings, return management, chargebacks, etc.

Reporting & Analytics

  • Track weekly, monthly performance KPIs including sales, traffic, conversion, rank, ad performance.
  • Prepare dashboards and insights for management on growth and improvement opportunities.

Required Skills & Qualifications

  • 3–7 years of experience in E-Commerce Brand Management for US-based marketplaces (Amazon, Walmart, Etsy, Target).
  • Proven success in scaling revenue and improving brand visibility through marketplace strategies.
  • Strong knowledge of Amazon Seller Central, Walmart Seller Center, Etsy Shop Manager, etc.
  • Expertise in PPC advertising, keyword optimization tools, and analytics.
  • Strong communication, analytical, and problem-solving abilities.
  • Experience working with cross-functional teams (design, operations, finance, logistics).
  • Ability to manage multiple brands/products simultaneously.

Preferred Skills

  • Experience with tools: Helium10, Jungle Scout, Keepa, DataHawk, SellerApp, Perpetua, Pacvue, & Google Analytics.
  • Knowledge of FBA/FBM operations for US marketplaces.
  • Experience handling product launches in competitive categories.
  • Strong understanding of U.S. customer buying behavior.

Job Type: Full-time

Pay: ₹295,967.76 - ₹1,254,045.82 per year

Work Location: In person

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