Brand Manager

6 - 11 years

10 - 14 Lacs

Gurugram

Posted:14 hours ago| Platform: Naukri logo

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Content strategy Marketing Manager B2B Brand positioning Senior Executive SAAS Shaping content marketing Management Marketing strategy

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Work from Office

Job Type

Full Time

Job Description

Job Title: Sr. Content Marketer - Brand Growth Experience Required: 6+ Years in Content Strategy, B2B or SaaS Marketing Role Overview: In this role, you ll be responsible for leading our brand storytelling efforts across two key verticals : Thought Leadership Executive Branding : Collaborating closely with leadership to amplify the company s voice and expertise in AI-driven and next-gen marketing practices. Product-Led Content Strategy : Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels. You ll work across teams product, growth, design, and leadership to build a content engine that drives influence, community, and growth. Key Responsibilities: Lead the overall content marketing strategy to support brand, growth, and product objectives. Create and manage content across formats long-form, short-form, video scripts, case studies, newsletters, etc. Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI. Own the brand tone, messaging framework, and storytelling consistency across platforms. Develop content calendars, campaign plans, and performance dashboards. Identify and tap into new distribution channels forums, newsletters, events, podcasts, and niche communities. Ideal Candidate Profile: 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy. Strong editorial, writing, and storytelling skills across different formats and tones. Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus. Strategic mindset with execution chops you can own end-to-end content projects from idea to distribution. Ability to work cross-functionally and thrive in fast-moving, startup environments. Bonus Points For: Experience in the AI, marketing tech, or creator economy space. Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc. A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content. What We Offer: The opportunity to build an influential brand from the ground up. High ownership, high visibility role working directly with the leadership team. Fast-paced, no-politics, creative work culture. Competitive compensation, creative freedom, and growth path.

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