Brand Executive

Brand Executive- Job Description

As Brand Executive you will execute brand strategies and campaigns, ensuring smooth coordination among internal teams, external stakeholders, and agencies.

Responsibilities:

Campaign Management:

● Coordinate with internal teams and external agencies to execute campaigns, ensuring timelines and deliverables are met.

● Work with teams to drive closures on aspects like artworks, adaptations, in-store activations etc.

Brand Communication:

● Assist in the creation and delivery of brand communication requirements across all teams like SMS campaigns, radio announcers, and new store launch communication.

● Work closely with retail marketing and digital marketing teams to analyze creative requirements and provide solutions for dimensions and formats.

● Ensure all communication materials align with the brand’s tone, guidelines, and positioning.

Stakeholder Collaboration:

● Coordinate with internal and external teams on smooth vendor onboarding, payments & PO processes.

● Liaise with store teams to ensure timely preparation and dispatch of PR packages for journalists and influencers.

Market Research & Insights:

● Conduct basic competitor analysis and industry research to identify trends and consumer insights.

● Share findings to improve brand strategies and campaign effectiveness.

Project Management:

● Maintain and update project timelines, task trackers, and campaign calendars.

● Coordinate with teams to meet tight deadlines and ensure seamless

task delivery.

Candidate Profile

● Bachelor's degree in marketing, business, or a related field.

● Minimum of 2-4 years of experience in branding.

● Have a strong understanding of brand communication, campaign coordination

● Ability to align deliverables with the brand's tone and positioning.

● Strong project management with attention to detail.

● Ability to work collaboratively with cross-functional teams and external agencies.

● Have passion for staying informed on industry trends and continuously learning and improving.