Brand Executive

The Brand Specialist implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization’s brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. Works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization

Roles & Responsibilities

• Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix, Profit & Loss responsibility.
• Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
• Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
• Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade related activities.
• Assumes overall responsibility for Brand Activation.
• Product Promotions, Developing & refining a brands in-store demonstration program.
• Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
• Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
• Develop strategies into detailed marketing plans and executions.
• Organize and manage promotional events and campaigns.
• Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
• Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
• Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.

Key Skills:

• Media Planning and Buying, Exposure in Vendor Management
• Marketing Strategies & Campaigns
• Integrated Marketing Communications
• Agency/ Vendor Management
• Product Positioning & Branding
• Digital & Social Media Marketing
• Market Research & Consumer Insights
• Advertising & Activation Campaigns
• Sales Collateral & Support
• Content Creation
• Annual Brand Plans
• New Product Development & Launch

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person