Brand Content Manager

Designation:

Location: Client Office – Noida (On-site)

Experience: 3+ years

About the Role:

We are looking for a detail-oriented and creatively driven professional to manage e-commerce brand presence, performance creatives, photoshoots and website UI/UX and backend for a leading client in the consumer durables category. The ideal candidate understands how design, communication, and commerce meet to drive sales and brand affinity online.

Key Responsibilities:

E-commerce Management:

• Manage product listings, images, and descriptions across major platforms (Amazon, Flipkart, Reliance Digital, Tata Cliq, Myntra, Zepto, Blinkit, brand D2C website, etc.)
• Coordinate with marketplaces and agencies for campaigns, offers, and content updates
• Track and optimize product visibility, pricing, and reviews
• Monitor platform performance metrics and share insights to drive conversions

Creative & Communication

• Conceptualize and brief digital-first creatives for e-commerce, quick commerce, and social (Amazon A+ pages, banner ads, etc.)
• Coordinate with designers for performance-driven creatives — static, video, and GIF formats
• Maintain visual and tonality consistency across digital assets
• Support ATL/BTL campaigns with product visuals, landing pages, and ad copies

Website & D2C Handling

• Oversee regular content updates on the brand’s website and D2C shop
• Manage CMS tools (Shopify / WooCommerce / Magento preferred)
• Optimize product pages for SEO and conversion rate
• Liaise with tech and design teams for UI/UX improvements

Analytics & Coordination

• Use tools like Google Analytics, Ads Manager, and marketplace dashboards for performance tracking
• Coordinate with cross-functional teams – marketing, brand, design, and agency partners
• Share weekly and monthly performance reports with actionable insights

Qualifications & Skills

• Graduate / Postgraduate in Marketing, Communications, or Digital Media
• 3+ years of experience in e-commerce or digital marketing (preferably in white goods / appliances / electronics)
• Strong understanding of platform algorithms, product cataloguing, and digital campaigns
• Familiar with CMS platforms and digital ad tools
• Excellent communication and coordination skills
• Eye for detail and design aesthetics
• Good to Have
• Experience managing omnichannel digital presence
• Exposure to quick commerce (Blinkit, Zepto, Swiggy Instamart)
• Knowledge of performance marketing creatives and product photography guidelines

What We Offer

• Opportunity to work as a client partner at their office
• Creative autonomy and ownership of digital assets
• Exposure to top-tier marketing, tech, and e-commerce teams