Brand Communications Manager

About hoichoi We are an on-demand video streaming entertainment platform for Bengali's worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment. hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media. -- We are seeking a Brand Communications / Creative Communications – Asst Mgr. / Mgr to lead our digital presence and brand storytelling. You will lead our corporate, content & consumer brand communications across social media and digital platforms. You shall be responsible for creating effective approaches for complex communication challenges. Responsibilities: Develop communication strategies; execute, and manage social media strategies across platforms (Instagram, LinkedIn, Twitter/X, Facebook, TikTok, etc.) Drive brand storytelling through innovative creative communication strategies Maintain close relationships with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communications across channels Create compelling, audience-first communication strategies across social media, push notifications, in-app comms Guide junior team members and external content contributors Work with local and national teams to create high-impact, locally tailored social campaigns that spark strong buzz Evaluate social channel and activation performance to measure campaign impact and extract scalable insights that inform future strategy Requirements: 4-6 years of experience in digital communications branding and social media communications Creative mindset with a solid grasp of copy, visual storytelling, and tone Comfort being hands-on and working cross-functional teams Proven ability to blend creativity with business objectives Experience in managing, optimizing, executing campaigns across channels and driving metrics to drive improvements. Proficient in Bengali - reading, writing, speaking. Location: Kolkata - onsite (full time) Show more Show less