About hoichoi We are an on-demand video streaming entertainment platform for Bengali's worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment. hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media. -- We are seeking a Brand Communications / Creative Communications – Asst Mgr. / Mgr to lead our digital presence and brand storytelling. You will lead our corporate, content & consumer brand communications across social media and digital platforms. You shall be responsible for creating effective approaches for complex communication challenges. Responsibilities: Develop communication strategies; execute, and manage social media strategies across platforms (Instagram, LinkedIn, Twitter/X, Facebook, TikTok, etc.) Drive brand storytelling through innovative creative communication strategies Maintain close relationships with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communications across channels Create compelling, audience-first communication strategies across social media, push notifications, in-app comms Guide junior team members and external content contributors Work with local and national teams to create high-impact, locally tailored social campaigns that spark strong buzz Evaluate social channel and activation performance to measure campaign impact and extract scalable insights that inform future strategy Requirements: 4-6 years of experience in digital communications branding and social media communications Creative mindset with a solid grasp of copy, visual storytelling, and tone Comfort being hands-on and working cross-functional teams Proven ability to blend creativity with business objectives Experience in managing, optimizing, executing campaigns across channels and driving metrics to drive improvements. Proficient in Bengali - reading, writing, speaking. Location: Kolkata - onsite (full time) Show more Show less
Role: Frontend Developer - UI Specialist Location: Kolkata (fulltime/onsite) - We are seeking a passionate Frontend Developer with a keen eye for design and a love for crafting pixel-perfect user interfaces. Join our team to build exceptional web experiences using modern React and Next.js technologies. - Key Technical Requirements: 4–5 years of frontend development experience Expert in React.js (hooks, context, state management) Strong with Next.js (SSR, SSG, API routes, app router) Experience deploying and optimizing apps on Vercel Advanced CSS: Flexbox, Grid, responsive design, animations, modern features, CSS-in-JS Pixel-perfect UI from Figma/Sketch/XD Proficient in TypeScript Familiar with build tools like Webpack, Vite What We're Looking For: Detail-obsessed UI developer with a love for clean, polished interfaces Strong CSS skills and passion for maintainable styling Experience with component libraries & design systems Understanding of performance, accessibility (WCAG), and Git workflows Responsibilities: Convert designs to responsive React components Develop and maintain UI libraries Collaborate with designers for accurate implementation Optimize for performance and scalability Write clean, documented code and support code reviews Nice to Have: Testing (Jest, RTL, Cypress) State management (Redux, Zustand, Jotai) Headless CMS, SEO understanding Experience with Figma/Adobe tools Backend/API integration knowledge CI/CD familiarity Show more Show less
Location: Kolkata - onsite Type / Level: Internship / Associate We're looking for a Junior Android Developer (Kotlin) to join our innovative team and help us craft engaging mobile experiences. If you thrive on learning and want to see your code, make a real impact, this role is for you! What You'll Do: Code & Innovate: Develop robust and user-friendly Android applications using Kotlin , leveraging Coroutines for efficient background tasks and Compose for modern UI creation. Architectural Excellence: Apply MVVM or MVI architectural patterns to ensure our codebase remains clean, testable, and scalable. Collaborate & Create: Work closely with product, design, and engineering teams to translate ideas into functional features from concept to deployment. Ship & Learn: Contribute to the full development lifecycle, from writing new features to debugging and optimizing performance. What You'll Bring: Foundational knowledge of Android development and the Android ecosystem. Proficiency in Kotlin . Practical experience with Coroutines . Familiarity with Compose for UI development (show us what you've built!). An understanding of architectural patterns like MVVM or MVI . A strong portfolio demonstrated by at least one live application on the Google Play Store (developed independently or as a primary contributor). Please provide links. An active and consistent GitHub profile showcasing your coding projects and contributions. A proactive attitude, strong problem-solving abilities, and a commitment to continuous learning. Bonus Points For: Curiosity about or experience with Kotlin Multiplatform . Prior exposure to TypeScript . Experience with Google Summer Code (GSOC) . Any background in iOS / Swift development. Show more Show less
Role: Asst. Manager / Manager - Content Marketing and Communications Location: Kolkata - fulltime/onsite -- We are seeking an experienced and dynamic Asst. Manager / Manager - Content Marketing and Communications to spearhead our promotional efforts for exciting content across platforms. In this role, you'll be responsible for leading campaign ideation and execution, ensuring cohesive and impactful communication strategies for our original series, acquired film world premieres, and theatrical releases under hoichoi. What You'll Do: Lead Campaign Ideation & Execution: Drive the development and implementation of comprehensive marketing and communication campaigns for: Original Series on hoichoi Acquired Films launching as World Premieres Theatrical Releases under hoichoi Studios Cross-Functional Collaboration: Work in close collaboration with various internal teams to ensure seamless and aligned promotional efforts across all channels. Content Supervision: Oversee and refine scripts and copywriting across multiple departments. This includes short-format promos, ad copies, emailers, push notifications, and social captions, ensuring high-quality content in both Bengali and English . Relationship Building: Cultivate and maintain strong relationships with media outlets, celebrities, and influencers to maximize their impact and reach in our promotional rollouts. What You'll Need: Proven Experience: A minimum of 4-6+ years of experience in content marketing, communications, or a similar role. Campaign Management Expertise: Demonstrated success in leading and executing multi-channel marketing campaigns from conception to completion. Exceptional Communication Skills: Outstanding written and verbal communication skills in both Bengali and English. Strategic Thinking: Strong analytical skills with the ability to translate insights into actionable marketing strategies. Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Role - Senior Manager – Data & Business Intelligence Location - Kolkata / remote We are looking for a Senior Manager - Data & BI to lead data architecture, predictive analytics, and business intelligence to empower data-driven decisions and automate customer operations. Key Responsibilities: Build and maintain clean, scalable data pipelines and manage data archival processes. Oversee development of Customer 360 data platforms, enriching internal insights across teams. Drive predictive modeling (Churn, LTV, activity scoring), recommendation engines , and product experimentation (A/B testing, pricing strategies). Map and streamline customer journeys using data insights and automation. Lead data democratization , building dashboards and self-serve tools for business units. Collaborate with Customer Support to implement AI-based automation , sentiment analysis, and knowledge base enhancement . Integrate voice/video interfaces and localised tools to scale support experiences. Ideal Background: 6–10 years in data science or data engineering with leadership experience. Strong understanding of ML for business applications and modern data stack (e.g., dbt, Snowflake, Airflow, Looker, etc.).
Role: AI Workflow Architect Location: Kolkata We are looking for AI Workflow Architects who can prototype intelligent AI agents and build internal tools that streamline workflows, automate decisions, and support both creative and business teams. Key Responsibilities: Design and test AI agents using LLMs (e.g. GPT, Claude, Mistral) for internal task automation and knowledge workflows. Use langchain, langgraph to build low-code/no-code automated workflows , integrating with internal tools, APIs, and AI services. Develop tools to support content creation workflows – including script ideation, character consistency checks, and visual storyboarding. Collaborate with developers to integrate prototypes into existing stacks (via API hooks or UI components). Explore and build on RAG pipelines , prompt engineering , and agent frameworks (LangChain, AutoGen, CrewAI, etc.). Contribute to dashboards and AI-powered visual tools that assist with business oversight and decisioning. Ideal Background: 0–2 years' experience (or demonstrable projects) in AI automation, LLMs, or creative tech tools. Hands-on with Python , langchain, langgraph , and AI APIs (OpenAI, Hugging Face, etc.). Interest in creative AI, business systems, and rapidly building usable internal tools.
Role: AI Generalist – Media & Post Production Intelligence Location: Kolkata -- We are looking for an AI Generalist to support the development and implementation of AI-driven tools for video analysis, post-production automation, and media asset intelligence. Key Responsibilities: Assist in building video/audio embedding models to enable semantic search and content recommendation. Work on AI tools for automated thumbnail , preview generation , and social media optimization . Contribute to pipelines for subtitle automation , dubbing , audio cleanup , S&P flagging , and basic HDR upscaling . Prototype AI features for creative tools in close coordination with media and content teams. Explore open-source models (e.g. Whisper, Stable Diffusion, RAG) and fine-tune for internal use cases. Ideal Background: 1–2 years' experience with projects in computer vision, generative AI, or media tech. Strong hands-on skills in Python, PyTorch/TensorFlow, and familiarity with video/audio libraries (FFmpeg, OpenCV). Self-driven, curious, and willing to iterate fast using both open-source and foundation models.
About hoichoi: hoichoi is an on-demand video streaming platform serving Bengalis worldwide. With a diverse content library that includes Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive Original Web Series, hoichoi aims to be the definitive home for Bengali entertainment. hoichoi is the digital arm of SVF Entertainment — one of East India's leading media and entertainment companies, with 8 National Awards and deep expertise in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media. Role Overview: Job Title: Sr. Manager/Director/Head of Engineering – Backend Location: Kolkata We are looking for an experienced Sr. Manager/Director/Head of Engineering – Backend to lead the strategic direction and execution of backend systems that power the hoichoi platform. This leadership role is responsible not just for technical architecture and execution, but for building and scaling a high-performing engineering organization aligned with our business goals. Key Responsibilities: Technical Strategy & Architecture: Define and drive the backend technology roadmap in alignment with hoichoi’s business and product strategies. Lead architectural decisions for highly available and scalable backend systems. Team Leadership: Build, mentor, and lead a team of backend engineers, engineering managers, and technical leads. Foster a culture of excellence, collaboration, innovation, and accountability. Cloud Infrastructure Oversight: Guide the strategic use of AWS cloud infrastructure (EC2, S3, Lambda, RDS, API Gateway, CloudFront, CloudWatch, etc.) to ensure operational excellence, cost-efficiency, and performance optimization. Cross-Functional Collaboration: Partner with Product, Design, Infrastructure, and Business teams to align technology solutions with product vision and user needs. Translate business challenges into scalable technical strategies. Platform Scalability & Reliability: Ensure backend systems can scale to support growing user demands, while maintaining high reliability, low latency, and fault tolerance. Innovation & Technology Leadership: Evaluate emerging technologies and tools. Drive adoption of modern engineering practices and frameworks that improve delivery and technical depth. Skills & Experience: Experience: 10+ years of experience in backend engineering, with at least 3+ years in engineering leadership roles managing teams and delivering high-scale distributed systems. Leadership: Proven success leading engineering teams, setting technical direction, and mentoring senior engineers and managers in high-growth environments. Cloud Expertise: Deep experience with AWS infrastructure and services (EC2, Lambda, RDS, etc.) and building cloud-native applications with a focus on scalability and cost optimization. Technical Proficiency: Strong background in backend technologies such as Node.js, Express.js, MongoDB, RESTful APIs, and CI/CD pipelines. Familiarity with containerization (Docker, Kubernetes) is a plus. Strategic Thinking: Ability to align technology with business outcomes and scale engineering teams and systems accordingly. Process Excellence: Expertise in modern software development practices, including Agile methodologies, continuous integration/deployment, and DevOps. Security & Compliance: Understanding of security best practices in distributed systems, including IAM, data privacy, and cloud security compliance. Analytical & Problem Solving: Strong analytical skills and the ability to identify, diagnose, and resolve performance and scalability issues. Communication & Influence: Exceptional communication skills with the ability to influence and drive consensus across diverse stakeholders.
Job Title: Manager / Senior Manager – International Content Sales Location: Mumbai, India (w/travelling) Role Overview: You will be responsible for driving international revenue through licensing our content to global broadcast and digital partners. This role involves identifying new opportunities, negotiating deals, and maintaining strong relationships with key players across international markets. Key Responsibilities: Sales & Licensing: Lead the international sales of content rights across TV, digital, telecom providers and OTT platforms. Market Development: Identify and develop new territories and distribution partners, especially in APAC, Middle East, and Europe . Deal Negotiation: Structure and negotiate licensing agreements, ensuring favorable commercial terms. Client Relationship Management: Build and nurture long-term relationships with broadcasters, aggregators, and streaming services. Market Intelligence: Stay updated on regional trends, pricing benchmarks, and competitive activity in target markets. Collaboration: Work closely with content, legal, and finance teams to execute deals and manage contract lifecycles. Reporting & Forecasting: Maintain a strong pipeline and provide sales projections and market feedback to leadership. Must-Have Requirements: 5–7 years of experience in international content sales/licensing for a media, broadcasting, digital or OTT company. Strong personal network of buyers, content heads, and decision-makers across APAC, Middle East, and/or Europe . Regular attendee of global content and industry events , with a proven ability to convert relationships into deals. Deep understanding of regional media landscapes and content preferences. Strong communication, deal negotiation, and client management skills. Ability to work independently and travel nationally & internationally as needed.
Job Title: Full-Stack Engineer (MERN Stack) Location: Kolkata (Fulltime / onsite) We are expanding our tech team! Open positions for Full-Stack Developers (MERN) across junior, mid, and senior roles with immediate joining . Key Responsibilities: Architect and lead development of backend services (Node.js, MongoDB, NestJS, GraphQL, Message Queues, AWS, NextJS) Ensure high performance and responsiveness of backend systems Collaborate across teams to integrate frontend (React) components Drive DevOps practices and infrastructure improvements Requirements: Expert-level proficiency in Node.js, Express.js, Nest JS, Graph QL, MongoDB Strong understanding of microservices, caching, and API security Experience with large-scale system architecture and backend optimization Proficiency in React.js and frontend performance tuning Cloud experience (AWS/GCP), containerization (Docker, Kubernetes), CI/CD pipelines
Job Title: Fullstack Developer (React, Next.js, MongoDB) Experience Level: 0–3 years Available to join on an immediate basis Job Description: We’re seeking to hire a developer to help build and maintain modern web applications using React , Next.js , and MongoDB . You’ll work across the stack, with a focus on clean, responsive frontend experiences and lightweight backend development. Key Skills: Proficient in React and Next.js Strong in JavaScript (TypeScript a plus) Solid understanding of HTML/CSS Experience working with MongoDB Familiar with REST APIs and/or GraphQL Basic knowledge of Node.js and backend principles Version control with Git Nice to Have: Experience with CSS , Vercel , or CI/CD pipelines Experience with authentication (e.g., NextAuth, JWT) Understanding of deployment and hosting workflows
We’re looking for a hands-on Backend Architect to lead the design and development of scalable backend systems for our OTT platform. This role requires deep technical expertise in backend architecture, cloud infrastructure, and real-time streaming systems. You should be comfortable writing production-grade code, with MERN stack experience being a strong plus. Experience in OTT, AVOD, SVOD, or VOD platforms is highly preferred. Key Responsibilities: System Architecture: Design and build scalable, low-latency backend systems to support video streaming, payments, subscriptions, user management, and content workflows. Cloud Infrastructure: Architect and optimize AWS-based infrastructure using services like EC2, Lambda, S3, RDS, CloudFront, API Gateway, etc. Streaming Workflows: Collaborate on backend support for video ingestion, encoding, DRM, CDN integration, and playback authorization. Performance & Reliability: Ensure high availability, fault tolerance, and real-time responsiveness under heavy user load. Hands-on Development: Write clean, maintainable, and efficient code. Build APIs and services using Node.js, Express.js, MongoDB, and related technologies. Cross-Team Collaboration: Work with product, frontend, and video engineering teams to align on backend requirements and delivery timelines. Security & Compliance: Implement secure systems aligned with data privacy and platform integrity best practices. Required Skills & Experience: 9+ years of backend development experience building large-scale systems Strong coding skills in Node.js , Express.js, MongoDB Experience building and scaling applications on AWS Experience with REST APIs , CI/CD pipelines, and containerized environments (Docker) Solid understanding of video streaming architectures (preferred) Familiarity with the MERN stack (MongoDB, Express, React, Node.js) is a plus Excellent problem-solving, debugging, and system design skills Strong communication and technical documentation abilities
We are seeking a Senior Full Stack Engineer with a strong backend focus and proven expertise in the MERN stack to take complete ownership of system architecture and development. This role demands a hands-on leader capable of delivering scalable, high-performance applications end-to-end. Key Responsibilities Design and implement end-to-end architecture for complex web applications. Lead backend development using Node.js and Express.js, with strong MongoDB optimization skills. Develop responsive, maintainable frontends using React.js. Define coding best practices, conduct reviews, and mentor engineers. Collaborate cross-functionally to ensure quality and timely delivery. Requirements 6–8+ years professional experience (less than 6 years not eligible). Strong expertise in MERN stack (MongoDB, Express.js, React.js, Node.js). Deep understanding of system architecture, API design, and database optimization. Hands-on cloud experience (AWS/GCP/Azure preferred). Strong GitHub portfolio demonstrating quality work—mandatory. Must be able to join within 30 days (highly preference)
About hoichoi : hoichoi is the leading on-demand video streaming platform for Bengalis worldwide, offering an exciting array of Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive Original Web Series. As the digital vertical of SVF Entertainment – a powerhouse in Indian media with 8 National Awards – hoichoi aims to be the ultimate home for Bengali entertainment. Role Overview : Manager – CRM & Retention will lead hoichoi’s global lifecycle marketing and retention efforts, ensuring subscribers remain engaged and loyal over the long term. This is a strategic and execution-driven leadership role, owning the CRM roadmap, overseeing platform implementation, building actionable analytics, and ensuring measurable impact across customer touchpoints. Key Responsibilities : 1. Strategy & Leadership Own and drive the end-to-end CRM & Retention strategy across all geographies and customer segments. Define clear KPIs (engagement rate, repeat watch rate, churn reduction, ARPU growth) and deliver against them. Lead, mentor, and manage a team of CRM specialists, analysts, and agency partners. 2. Campaign Planning & Execution Design, execute, and optimize high-impact, multi-channel CRM campaigns (Push, Email, SMS, In-App, Web) to drive engagement and retention. Leverage advanced segmentation and personalization to deliver relevant, timely, and context-aware communication. Implement rigorous A/B and multivariate testing frameworks for continuous improvement. 3. CRM Implementation & Product Integration Partner with Product and Technology teams to implement and optimize CRM platforms (preferably CleverTap), ensuring seamless integration with app/web properties. Create and manage event tracking frameworks to capture user behaviors, in collaboration with developers and product managers. Define data schemas for CRM, set up triggers, and ensure data quality across campaigns. Work with Product teams to prioritize and deliver CRM-related feature requests, automation workflows, and personalization capabilities. 4. Data Analytics & Dashboarding Build and maintain CRM dashboards to track campaign performance, customer lifecycle health, and retention metrics. Use analytics tools to identify churn patterns, high-value user behaviors, and upsell opportunities. Partner with Data & Analytics teams to develop predictive models for churn prevention, upselling, and win-back strategies. 5. Cross-Functional Collaboration Work with Content and Brand teams to align lifecycle messaging with platform content drops, seasonal campaigns, and marketing events. Partner with Technology to ensure high deliverability, platform stability, and automation at scale. 6. Reporting & Optimization Present actionable performance insights to senior leadership with recommendations for growth. Continually refine retention strategies based on campaign learnings and user feedback. Requirements : Experience: 3–4 years in Retention, CRM, CLM, or Lifecycle Marketing, with at least 1 year in a managerial role. Proven expertise in implementing and managing CRM platforms with event tracking, automation, and personalization. Strong analytical skills; advanced Excel and dashboard creation experience required, SQL preferred. Hands-on experience with CleverTap, MoEngage, Braze, or WebEngage (CleverTap preferred). Excellent communication, stakeholder management, and cross-functional leadership skills. Track record of delivering measurable business impact through retention strategies. Understanding of the OTT or subscription-based business model; familiarity with Bengali entertainment is a plus.
About hoichoi : hoichoi is the leading on-demand video streaming platform for Bengalis worldwide, offering an exciting array of Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive Original Web Series. As the digital vertical of SVF Entertainment a powerhouse in Indian media with 8 National Awards hoichoi aims to be the ultimate home for Bengali entertainment. Role Overview : Manager CRM & Retention will lead hoichois global lifecycle marketing and retention efforts, ensuring subscribers remain engaged and loyal over the long term. This is a strategic and execution-driven leadership role, owning the CRM roadmap, overseeing platform implementation, building actionable analytics, and ensuring measurable impact across customer touchpoints. Key Responsibilities : 1. Strategy & Leadership Own and drive the end-to-end CRM & Retention strategy across all geographies and customer segments. Define clear KPIs (engagement rate, repeat watch rate, churn reduction, ARPU growth) and deliver against them. Lead, mentor, and manage a team of CRM specialists, analysts, and agency partners. 2. Campaign Planning & Execution Design, execute, and optimize high-impact, multi-channel CRM campaigns (Push, Email, SMS, In-App, Web) to drive engagement and retention. Leverage advanced segmentation and personalization to deliver relevant, timely, and context-aware communication. Implement rigorous A/B and multivariate testing frameworks for continuous improvement. 3. CRM Implementation & Product Integration Partner with Product and Technology teams to implement and optimize CRM platforms (preferably CleverTap), ensuring seamless integration with app/web properties. Create and manage event tracking frameworks to capture user behaviors, in collaboration with developers and product managers. Define data schemas for CRM, set up triggers, and ensure data quality across campaigns. Work with Product teams to prioritize and deliver CRM-related feature requests, automation workflows, and personalization capabilities. 4. Data Analytics & Dashboarding Build and maintain CRM dashboards to track campaign performance, customer lifecycle health, and retention metrics. Use analytics tools to identify churn patterns, high-value user behaviors, and upsell opportunities. Partner with Data & Analytics teams to develop predictive models for churn prevention, upselling, and win-back strategies. 5. Cross-Functional Collaboration Work with Content and Brand teams to align lifecycle messaging with platform content drops, seasonal campaigns, and marketing events. Partner with Technology to ensure high deliverability, platform stability, and automation at scale. 6. Reporting & Optimization Present actionable performance insights to senior leadership with recommendations for growth. Continually refine retention strategies based on campaign learnings and user feedback. Requirements : Experience: 34 years in Retention, CRM, CLM, or Lifecycle Marketing, with at least 1 year in a managerial role. Proven expertise in implementing and managing CRM platforms with event tracking, automation, and personalization. Strong analytical skills; advanced Excel and dashboard creation experience required, SQL preferred. Hands-on experience with CleverTap, MoEngage, Braze, or WebEngage (CleverTap preferred). Excellent communication, stakeholder management, and cross-functional leadership skills. Track record of delivering measurable business impact through retention strategies. Understanding of the OTT or subscription-based business model; familiarity with Bengali entertainment is a plus. Show more Show less
We are seeking a Senior Full Stack Engineer with a strong backend focus and proven expertise in the MERN stack to take complete ownership of system architecture and development. This role demands a hands-on leader capable of delivering scalable, high-performance applications end-to-end. Key Responsibilities Design and implement end-to-end architecture for complex web applications. Lead backend development using Node.js and Express.js, with strong MongoDB optimization skills. Develop responsive, maintainable frontends using React.js. Define coding best practices, conduct reviews, and mentor engineers. Collaborate cross-functionally to ensure quality and timely delivery. Requirements 68+ years professional experience (less than 6 years not eligible). Strong expertise in MERN stack (MongoDB, Express.js, React.js, Node.js). Deep understanding of system architecture, API design, and database optimization. Hands-on cloud experience (AWS/GCP/Azure preferred). Strong GitHub portfolio demonstrating quality workmandatory. Must be able to join within 30 days (highly preferred) Show more Show less
As the Manager of CRM & Retention at hoichoi, you will play a crucial role in leading the global lifecycle marketing and retention efforts to ensure that subscribers remain engaged and loyal over the long term. This position requires strategic thinking and hands-on execution, where you will be responsible for owning the CRM roadmap, overseeing platform implementation, building actionable analytics, and driving measurable impact across customer touchpoints. Your key responsibilities will include: 1. **Strategy & Leadership:** - Develop and execute the end-to-end CRM & Retention strategy across all geographies and customer segments. - Define clear KPIs such as engagement rate, repeat watch rate, churn reduction, and ARPU growth, and work towards achieving them. - Lead, mentor, and manage a team of CRM specialists, analysts, and agency partners. 2. **Campaign Planning & Execution:** - Design, execute, and optimize high-impact, multi-channel CRM campaigns (Push, Email, SMS, In-App, Web) to enhance engagement and retention. - Utilize advanced segmentation and personalization techniques to deliver relevant and timely communication. - Implement A/B and multivariate testing frameworks for continuous campaign improvement. 3. **CRM Implementation & Product Integration:** - Collaborate with Product and Technology teams to implement and enhance CRM platforms, ensuring seamless integration with app/web properties. - Establish and manage event tracking frameworks to capture user behaviors in coordination with developers and product managers. - Work with Product teams to prioritize and implement CRM-related features, automation workflows, and personalization capabilities. 4. **Data Analytics & Dashboarding:** - Develop and maintain CRM dashboards to monitor campaign performance, customer lifecycle health, and retention metrics. - Use analytics tools to identify churn patterns, high-value user behaviors, and upsell opportunities. - Partner with Data & Analytics teams to create predictive models for churn prevention, upselling, and win-back strategies. 5. **Cross-Functional Collaboration:** - Align lifecycle messaging with platform content drops, seasonal campaigns, and marketing events in collaboration with Content and Brand teams. - Ensure high deliverability, platform stability, and automation at scale by working closely with the Technology team. 6. **Reporting & Optimization:** - Present actionable performance insights to senior leadership and provide recommendations for growth. - Continuously refine retention strategies based on campaign learnings and user feedback. **Requirements:** - 3-4 years of experience in Retention, CRM, CLM, or Lifecycle Marketing, with at least 1 year in a managerial role. - Proven expertise in implementing and managing CRM platforms with event tracking, automation, and personalization. - Strong analytical skills with advanced Excel and dashboard creation experience; knowledge of SQL is preferred. - Hands-on experience with CRM platforms such as CleverTap, MoEngage, Braze, or WebEngage (CleverTap preferred). - Excellent communication, stakeholder management, and cross-functional leadership skills. - Demonstrated track record of delivering measurable business impact through retention strategies. - Understanding of the OTT or subscription-based business model; familiarity with Bengali entertainment is a plus.,
Specialist / Associate – Talent Acquisition, Tech & Engineering 📍 Kolkata (onsite) 🕒 2–3 Years | Full-Time We're hiring a tech recruiter with at least 2–3 years of experience in end-to-end hiring, especially for engineering and AI-focused roles. You should have: - Proven ability to close roles in AI/ML, data, and engineering - Strong sourcing across LinkedIn, GitHub, tech forums, referrals - Experience working with hiring managers & tech leaders - Bonus: Engineering/technical background - High ownership, speed, and closing ability - Have hands on experience with LinkedIn recruiter, AI focused hiring tools and job portals. You’ll handle: - Full-cycle hiring for AI, backend, frontend, DevOps, mobile - Offer rollouts, negotiation & pipeline reporting - Direct collaboration with tech & product teams Apply to the link above!
Specialist / Associate Talent Acquisition, Tech & Engineering ???? Kolkata (onsite) ???? 23 Years | Full-Time We&aposre hiring a tech recruiter with at least 23 years of experience in end-to-end hiring, especially for engineering and AI-focused roles. You should have: - Proven ability to close roles in AI/ML, data, and engineering - Strong sourcing across LinkedIn, GitHub, tech forums, referrals - Experience working with hiring managers & tech leaders - Bonus: Engineering/technical background - High ownership, speed, and closing ability - Have hands on experience with LinkedIn recruiter, AI focused hiring tools and job portals. Youll handle: - Full-cycle hiring for AI, backend, frontend, DevOps, mobile - Offer rollouts, negotiation & pipeline reporting - Direct collaboration with tech & product teams Apply to the link above! Show more Show less