Brand communication and Marketing

Job Title: Brand Communication & Marketing Manager

Location: Greater Kailash 1, New Delhi (On-site, 6 days/week, with travel as needed)

Experience: 3–6 years in brand communication, luxury marketing, PR, or influencer collaborations

Industry: Luxury Weddings / Fashion / Lifestyle / Hospitality

Compensation: Competitive salary with performance incentives, growth-linked bonuses, and ESOPs

Role Overview

As the Brand Communication & Marketing Manager at Novella, you will be responsible for driving the brand’s positioning, visibility, and growth in the luxury wedding ecosystem. This role combines high-level communication, luxury marketing strategies, influencer and planner collaborations, and client experience to establish Novella as the most desired luxury wedding brand. You will create strategic campaigns, build strong B2B and B2C relationships, manage PR, and ensure that all marketing initiatives directly contribute to lead generation and revenue.

Key Responsibilities

• Brand Communication Strategy

• Create and execute brand communication plans aligned with Novella’s luxury positioning
• Ensure consistent messaging across all touchpoints, including social media, website, offline events, and PR campaigns
• Craft compelling luxury narratives and campaign stories to attract HNI clients and elite planners

• Luxury Marketing and Campaigns

• Plan and execute luxury marketing campaigns to generate qualified leads
• Manage digital marketing, influencer campaigns, and wedding portal listings to boost brand visibility
• Monitor campaign performance and optimize for better ROI and engagement

• Client and Partner Relationship Management

• Build and nurture relationships with wedding planners, couture designers, luxury venues, and HNI clients
• Seamlessly onboard new clients, ensuring a premium experience from inquiry to delivery
• Develop strategies for long-term client retention and referrals

• Collaborations and PR

• Partner with luxury wedding portals, influencers, and lifestyle brands for strategic collaborations
• Manage PR campaigns to secure media coverage on premium wedding and lifestyle platforms
• Organize and represent the brand at weddings, expos, trunk shows, and luxury networking events

• Lead Generation and Funnel Management

• Collaborate with the sales team to create lead generation funnels
• Track leads, inquiries, and conversions while optimizing the sales-marketing pipeline
• Prepare and present luxury proposals, decks, and pitches

• Stakeholder and Team Coordination

• Work directly with the founder to align marketing and communication strategies with overall brand goals
• Coordinate with creative, sales, and production teams for seamless execution of campaigns
• Share regular performance reports and insights to drive marketing-led revenue growth

You’re Right for This Role If You

• Have proven experience in luxury brand communication, marketing, or PR

• Understand the luxury wedding, fashion, or hospitality ecosystem deeply

• Can confidently pitch and represent a brand in front of high-net-worth individuals and industry leaders

• Are skilled at creating marketing campaigns that directly contribute to lead generation and revenue

• Thrive in a dynamic, fast-paced startup culture and can manage multiple priorities under pressure

• Are willing to travel and work during weekends in peak wedding seasons

Bonus Advantage

• Strong network in weddings, luxury fashion, or hospitality

• Prior experience with influencer marketing and luxury PR campaigns

• Familiarity with CRM tools, marketing automation, and AI-driven outreach platforms

Perks and Benefits

• Competitive salary with performance-based incentives and bonuses

• Direct exposure to high-profile weddings, luxury events, and elite clientele

• Creative freedom and opportunities to build your personal brand network

• Work closely with the founder to build the next global luxury wedding brand

• ESOPs and accelerated career growth for top performers