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United Breweries
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Brand Commercialization Executive

Brand Commercialization Executive

United Breweries

5 - 8 years

10 - 13 Lacs

Bengaluru

Posted:1 week ago| Platform:

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Skills Required

Horeca Sales Brand Marketing Luxury Sales Brand Management Business Development

Work Mode

Work from Office

Job Type

Full Time

Job Description

Scope: Building advocacy among the key on & off trade customers and wait-staff Increase awareness about Heinekens specialties (unique brewing process, ingredients etc) Train bar-staff on Heineken product credentials Conceptualizing and executing the brand’s experience in MONT & MOFT Conceptualize customized visibility (immersive/experiential and best-in-class/premium execution (incl menu, DJ console, curated zones etc) Collaborate with the MONT outlet managers to curate the brand event/experiences calendar and execute the same Ideal candidate profile : Someone who has worked in premium/luxury brands commercial role or someone from a marketing/event agency Should be able to understand the brand positioning/strategy and bring that to life across the identified touch-points in a premium way Flair for engaging with MONT channel stakeholders & trend-setters. Should be aware of the latest cultural trends Should be comfortable with ambiguity and steer the work since this is a relatively new area of work for the organization Innate passion for lifestyle category and a job of this nature

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United Breweries

www.ubgroup.com

Beverage Alcohol

Bengaluru

Not publicly disclosed Employees

4 Jobs

Key People

Vijay Mallya

Ex-Chairman
Kumar Rajagopalan

CEO

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